​Poder Suave 2025

​A celebration of Mexico’s cultural influence, presented by Hogan Lovells, Brands&People, Rumba Rebel Mezcal, Casa Benell, Bancrea, Servicios de Agua y Drenaje de Monterrey, Derimed, Área 83 and NADBank.

​📍 March 15 | Austin, TX | Wrapping up SXSW with a unique blend of creativity, music, and networking.

​🔹 1st Power (10:00 AM - 3:00 PM)

​Panels | Brunch | Hi-Fi Cocktails

​☕ Morning Connections
Kickstart the day with brilliant minds in business, law, infrastructure, art, and design.

​🎤 Cross-Border Impact Panels (by Hogan Lovells)
🔹 10:30 AM – The Texas-Mexico Connection
Lala Elizondo (Tule Capital & Glam Express)
Miguel Angel Mateo Simón (Hogan Lovells)
Fabrice Serfati (Ignia VC Fund)
Guillermo González (Hogan Lovells)
🔹 11:45 AM – The I-35 Artery: Intertwining People Across Borders
Roberto Lazzeri (Secretaría de Hacienda CP)
René Arce (Hogan Lovells)
Carlos Carranza (North American Development Bank)
Humberto Panti (Servicios de Agua y Drenaje de Monterrey)

​🥂 Networking Brunch (Brands&People & Casa Benell)
12:45 PM – A curated Casa Benell brunch, live music by Sound Deli, and great company.

​🎶 Hi-Fi Connections (by Secret Music Club + Sound Deli)
1:45 PM – Craft cocktails, deep conversations, and creative synergy.

​🔹 2nd Power (3:00 PM - 7:30 PM)

​Live Music | Performances | Power Grill

​🎼 STEMS Live Session (by Derimed & Secret Music Club)
3:00 PM – Artists deconstruct their most iconic songs, featuring Gil Cerezo (Kinky).

​🎵 Northern Fusion Showcase (NADBank & Hogan Lovells)
4:00 PM – A genre-blending performance with:
🔹 Clemente Castillo (Jumbo)
🔹 Gil Cerezo (Kinky)
🔹 Mireya Ramos
🔹 Luz Elena (Y La Bamba)
🔹 Carrie Rodriguez
🔹 Pehuenche

​🔥 Power Grill (Suerte & Servicios de Agua y Drenaje)
5:00 PM – Tacos, conversations, and a curated DJ set by Sound Deli.

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​🎧 DJ Set by Luz Elena (Y La Bamba) presented by Bancrea.
5:00 PM - 7:00 PM