

Leafr Masterclass - Why Culture Is Your Best Sustainability Tool
Culture Eats Sustainability.
Join us for this masterclass on Why Culture Is Your Best Sustainability Tool with Trine Pondal, Director of Sustainability & Social Responsibility at Flying Tiger Copenhagen
Leafr and Trine Pondal will unpack one of the most underrated forces behind sustainability success: organisational culture.
Trine has led Flying Tiger’s transformation from compliance-focused to culture-driven,building a sustainability mindset that’s deeply embedded in how the company works.
The results so far:
Beating emissions reduction targets
Catapulting into the top 6% of companies on EcoVadis
Empowering thousands of employees to act on sustainability, daily
In this candid, tactical session, Trine shares how she did it, and how you can too. We’ll cover:
How to design a team structure that scales ownership
The language, training and incentives that actually work
Why culture makes or breaks sustainability performance
How to move from “ambition” to embedded practice
This is a masterclass in real-world application, from one of Europe’s most recognisable brands.
This 45-minute session is built for in-house sustainability leads, COOs, and operators who want to stop pushing water uphill, and start building momentum from within.