Decoding Consumer Brands: Startup Palette Show Live
Join us for the Startup Palette Show Live, a startup Talk Show spotlighting Startup Superstars. Get an insider's view into the visionaries driving ventures and investments in the NSW startup ecosystem, and walk away with a playbook on building and scaling and raising investment for consumer businesses.
Investor Perspective:
Elli Hanson, an innovative leader with a rich background in marketing, entrepreneurship, and venture capital, brings an invaluable perspective to the panel. Starting her career at Ogilvy and rising to Global Director of Design Strategy, Elli has accumulated a wealth of experience in brand building and strategic marketing, winning 25 Cannes Lion Awards along the way. After completing her MBA in Design Thinking and Entrepreneurship, she co-founded Flaus, a consumer brand named one of Fast Company’s World Changing Ideas of 2023 and included in TIME Magazine's Inventions of the Year 2023. Now, as an investor at Side Stage Ventures, Elli leverages her expertise to support high-potential startups, making her a key player in the Australian startup landscape.
Founder Perspective:
Bronte Campbell, a 3 X Australian Olympic swimmer and gold medallist, brings her unique journey from elite sport to sustainable entrepreneurship. Known for her remarkable achievements in the pool, including her recent qualification for the Paris 2024 Olympics, Bronte has expanded her impact through her venture, Earthletica—a sustainable activewear brand. With a background in Public Relations and a commitment to environmentally-friendly business practices, she seamlessly blends her athletic spirit with business acumen. Bronte’s story of transitioning from Olympic champion to purpose-driven entrepreneur offers inspiring insights into resilience, sustainability, and leadership.
Ex Operator and New Founder Perspective
Joining Us on the Panel will be Daniel Wan, Founder and CEO of Flavour IQ, offers a wealth of experience across tech, finance, and investment. With a diverse career as a tech CFO with IPO experience, equity markets investor, and big data lead, Daniel has deep expertise in AI, SaaS, Green Technologies, and Fintech. Known for his hands-on approach, he’s built businesses from the ground up, driven revenue growth through data analysis, and established audit-proof processes. His impressive background includes leading an IPO, devising capital market strategies, and managing investor relations. As a chair of the board for an Australian non-profit and a start-up accelerator judge, Daniel brings a robust understanding of scaling startups and a passion for fostering innovation.
What to Expect:
For Founders: Learn actionable strategies from Elli on building and scaling brands, Bronte’s insights on pivoting from athletic success to sustainable entrepreneurship, and Daniel’s hands-on experience in scaling tech startups.
For Operators: Discover Daniel’s approach to optimising operations, revenue growth through data insights, and his insights on leading IPOs, alongside Bronte’s experience in fostering brand values within a startup environment.
For Investors: Gain a deeper understanding of identifying scalable innovation with Elli’s venture capital insights and investment philosophy, focusing on brand-building, consumer products, and high-growth startups.
Whether you’re a founder, operator, or investor, this event will equip you with the knowledge and tools to excel in global expansion, sustainable business practices, and operational excellence.
Event Details
📅 Date: November 28th
🕒 Time: 5:30 - 8:30 pm
📍 Location: Accenture
Thank you to Accenture Song for providing their incredible space. The Accenture Song Sales and Commerce Team works with ANZ and global businesses transforming the omnichannel experience for its clients’ customers both D2C and B2B. The team is experienced in the entirety of commerce all the way from design, strategy, development and launch of scalable platforms for omnichannel experiences to emerging opportunities in retail media, inside sales and the use of AI to enable conversational commerce.
Proudly supported by Investment NSW
Investment NSW drives economic growth and prosperity for the people of NSW by bringing together business, government and priority markets to deliver on the government’s strategic priorities and boost the state’s innovation, industry, investment and trade. We do this by:
Growing a sustainable and resilient NSW economy
Stimulating the creation and growth of innovation intensive businesses in target sectors
Leveraging our global network to showcase NSW in priority markets and help build export capability
About NiceTo
NiceTo is dedicated to enhancing diversity and representation within the startup ecosystem. We achieve this by:
Systemic Change: Improving measurement and working with key players in the ecosystem to breakdown silos and scale effective initiatives.
Support: Fostering a community that provides founders with unfair (fair and equitable) advantages to help them succeed in their endeavours
Storytelling: Highlight the incredible journey and improve the visibility of superstars who haven’t got the air time they deserve.