Up Talk: How Monzo use Social Media to Build a Brand People Love
Thursday 3rd April: 12pm-1pm
This session is for Up Club Members only!
ABOUT THE EVENT
Monzo has mastered the art of making banking not just bearable but beloved.
By transforming their social channels into hubs of creativity, transparency, and human connection, they’ve built a brand that customers champion.
With a relatable tone, clever campaigns like "Year in Monzo," and fearless engagement strategies, they’ve redefined what a financial brand can look like online.
So here’s a sneak peek at what she'll be chatting about:
💰 Creating an Authentic Tone of Voice - Building trust by communicating like a human, not a corporation
💰 Engaging Through Community Interaction - Driving loyalty with active listening and meaningful conversations online
💰 Turning Financial Education into Engaging Content - Making complex topics simple and scroll-stopping through creativity
💰 Relatability Over Hard Selling - Connecting emotionally with audiences, not just pushing products
ABOUT THE SPEAKER
Richard is the Social Media Lead at Monzo Bank, where he's been for the last six and a half years. Before that he was part of the social team at Spotify, so he's used to tweeting about pretty much anything from Metallica to Mortgages.