PRICING AS A GROWTH LEVER
About The Session:
Pricing is a muscle 💪—and most companies don’t flex it enough. Just like a workout routine, your pricing strategy needs constant evaluation to unlock growth. If ignored, you leave serious money on the table.
That’s why we’re bringing in Johan (Founder, Northlane) -who has helped 100+ SaaS, platform, and marketplace businesses scale through smart pricing strategies.
This session will help you turn pricing into a competitive advantage—so you can increase revenue, strengthen positioning, and build a more scalable business.
📅 Date: April 24, 2025
📍 Location: Fosbury, Amsterdam
⏰ Time: 13:00 - 17:00
💰 Cost: €285 ex. VAT
👥 For: Operators & Investors
What you’ll learn:
Go-to-Market Spectrum – Where pricing fits into your GTM strategy
Pricing as a Growth Lever – How small adjustments drive exponential results
Spotting Pricing Opportunities – The biggest mistakes and how to avoid them
Secure your spot now – apply below! 🚀
About The Trainer:
Johan (Founder, Northlane)
Has helped 100+ SaaS, platform, and marketplace businesses scale
Works closely with top-tier VCs (Atomico, Northzone, Index Ventures)
Former Simon-Kucher & Mendix exec
About The Whale Academy:
We enable the next generation of capital allocators and builders by providing top-tier learning experiences and a high-impact community.
Great companies are built at the intersection of investors and operators - those who fund, scale, and execute on ambitious ideas. Whale Academy is where they come together.
Through expert-led training, in-depth sessions, and a curated network, we help investors and operators learn, connect, and build.