Netflix’s Customer Obsession

​We are delighted to invite you to a one of a kind talk by a special guest.

In this highly interactive talk, Gib will share how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing ways. You’ll learn how Netflix employs consumer science using four sources of consumer insight: qualitative, survey, existing data, and AB tests.

Gib will demonstrate how Netflix put these ideas into practice with mini-cases demonstrating how it developed its personalization technology to connect members with movies they love. The results will surprise you.

​About Gibson Biddle

​Gibson Biddle joined Netflix in 2005 as VP of Product. In 2010, he joined Chegg, the textbook rental and homework help company that went public in 2014. Today, Gib is a guest lecturer at Stanford and INSEAD, giving talks, workshops, and executive events worldwide. He’s also an adviser to various consumer tech companies.

Agenda:

18:00-18:55 Get Together
18:55-19:00 Welcome notes
19:00-20:00 1 hours of Deep Dive on Netflix's Customer Obsession
20:00-20:15 Firgun time - Community supporting each other
20:15-21:30 Eat Drink and Network

Read more about Gibson => https://www.gibsonbiddle.com/