How to Reduce Risk When Launching a Product
Alexander Danilov is a product-thinking expert and entrepreneur with 15+ years of experience building B2C and B2B products. He works at the intersection of technology and the neurobiology of decision-making, and has mentored dozens of founders on validating ideas and finding product–market fit.
Alexander also leads Product Creative Lab — an initiative that helps early-stage teams validate demand, test hypotheses, and launch products that actually work.
In this hands-on workshop, he’ll share practical strategies to reduce risk when developing a new product:
🔹 How to test demand before launching
🔹 How to find product–market fit
🔹 How to validate hypotheses without wasting time and money
🔹 How to avoid common early-stage mistakes
Perfect for professionals building a startup on the side, early-stage founders, or anyone rethinking their product approach.