Set up your brand for success through clinical research - a case study with Embody, the world’s first retinol gummy
The CPG industry is a widely competitive and demanding market that requires strong product concepts, branding, and sustainable manufacturing that ensure safety and advocacy for your products and match your customer’s demand. However, there are still a lot of misconceptions that can make it difficult to drive your brand forward.
This is why we created this webinar to provide you with valuable insights into how to establish and position your brand successfully and use clinical research to ensure safety for your products without breaking the bank. Join founders and CEOs Jennifer Chung from Embody and Susanne Mitschke from Citruslabs for a 40-minute session on the 27th of April at 10:00 AM.
What you will learn:
How to set up your CPG brand from manufacturer selection to product positioning within a competitive market.
How to tackle misconceptions and regulations in the market and educate customers.
How to ensure safety and advocacy for your customers through clinical research.
Financing clinical research for your brand without breaking the bank.
About Jennifer Chung from Embody
Jennifer Chung is a former beauty queen turned beauty entrepreneur with more than a decade of experience in the ingestible beauty space. After leading her family cosmetics business to multimillion-dollar success, she set out to create a brand that joined her Eastern upbringing of herbal remedies with modern Western science to create "beauty from within" products that actually work.
As founder and CEO of Embody, founded in 2020, Jennifer and her team are on a mission to make skincare delicious with their first supplement product - the retinol gummy. The Retinol Gummy sold out 3 weeks before our official launch in June 2020 and has since been loved by over 2,000 women. Embody is here to change the way that women use skincare (https://thisisembody.com/)
About Susanne Mitschke from Citruslabs
Susanne Mitschke is the co-founder and CEO of Citruslabs, a digital CRO (contract research organization) used by hundreds of companies to streamline their clinical trials. Citruslabs specializes in trial management and delivers customized end-to-end solutions from study design to patient recruitment, data capturing, and study completion. To date, Citruslabs supported over 250 clinical trials in the FDA and non-FDA industry.
Before Citruslabs, Susanne founded MindMate in 2015, an app to support the brain health of baby boomers, ranked #1 free health app in several App Stores worldwide. (www.citruslabs.com). Before going down the entrepreneurial path, Susanne worked in consulting for PwC. Susanne was named “30 under 30” by Forbes magazine twice (2018 & 2020) and was awarded the World-Changing Alumni Award by the University of Glasgow in 2018.