Build a Community Following with Brand Storytelling with Caroline Mcqueen
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Our objective is to provide you with the necessary tools, knowledge, and information to advance your career and business.
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Junes Topic - Build a Community Following with Brand Storytelling
Workshop Lead:
Caroline McQueen is an ecommerce consultant for business owners who need to promote their products online without blowing the budget on social media ads (Zuck that!)
She’s the Founder and Chief Designer at Impulsiv®, where she helps designers and influencers build ethically sourced and highly sought-after brands. Caroline empowers founders with on-trend advice and custom Shopify themes.
Off the clock, Caroline enjoys boxset marathons, French lessons, and exploring her local farmer's market for culinary adventures.
Grab a coffee and your favourite snack, and get ready to break the internet with your next product drop!
About the Workshop
Feeling overwhelmed by the digital landscape? Discover how to beat the competition and build a thriving brand with the power of storytelling.
We'll explore The PRICE Framework, a roadmap to attract customers, convert them to fans, and build a loyal community that drives sustainable growth.
Here's what you'll learn:
The 3 biggest threats to online success and how to overcome them with storytelling.
How to craft a compelling brand story that resonates with your ideal customer.
The PRICE Framework in action:
Planning: Charting your course with storytelling and branded content.
Reach: Expanding your audience with powerful narratives.
Interactions: Building connections through engaging stories.
Conversions: Optimising for sales with clear calls to action.
Engagement: Fostering long-term loyalty beyond likes and shares.
Actionable tips to map your own customer journey and unlock the power of storytelling.
Don't miss out on this opportunity to learn how to tell your brand story and build a loyal following!
About Impulsiv
Impulsiv® is a digital consultancy specialising in advanced Shopify themes and Growth Marketing. We help brands connect with customers through engaging web experiences. Whether you’re launching or scaling an online store, we can make it happen.
Our work goes beyond being visually appealing. We seamlessly blend neuroscience, brand psychology, and cutting-edge design to craft engaging customer interactions that leave a lasting impact.