Navigating Product Market Fit - Lessons from the field
Most founders take too long to find product market fit (PMF). Building a great product is not enough, they know. But is finding customers all hustle and luck? Is there a craft to finding product market fit?
Join this live session by Anurag Wadehra (ex-Google, P&G), where he discusses his operating lessons in navigating PMF at six B2B startups [0-$100M+]. He will cover the five factors that interplay in finding PMF: Customer, Product, Category, GTM and Talent.
Anurag will be joined by Anupam Rastogi of Emergent Ventures, in a discussion on the PMF topics.
- You are invited to ask questions, and join the discussion.
Instructor:
Anurag Wadehra
Anurag is a growth coach to tech companies, after 30+ years in operating roles. He has coached and mentored 100+ tech founders and operators. He teaches an online cohort-based course on Product Market Fit and writes the newsletter Growth Matters based on his experience in scaling companies from seed to IPO to $500 Million. His experience includes stints at Google and P&G as well as founder or operator roles at six startups in data, cloud & AI technologies. He was also the CMO at 2 public tech companies. Anurag has an MBA from Chicago Booth, and engineering degree from IIT Delhi, India.