Impact Modelling

​Models won't tell you the impact you'll have.
But they are still essential tools.

Impact models are useful because:
a) It's not all about the answer. Modeling impact helps you explore and understand your hypotheses.
b) Companies can't be expected to invest in product teams without seeing a return
c) Building features "blind" damages your personal credibility, and increasingly as you get more senior

That said, you've got to be careful:
a) Models DON'T tell you whether your features will be successful.
b) Models DON'T predict precisely the impact a feature will have.
c) Garbage in, garbage out.

You don't build a model to estimate the impact a feature will have.

You build a model to understand how the product works, which metrics are interconnected, and how working on a specific area will drive impact.

​​Session format:
In this session we'll run through how to build your own impact model. This is a very practical, nuts and bolts session.

​​Who's it for:
Product leaders and product managers at any level. Early stage founders

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Hosted by Ed Biden (Hustle Badger co-founder).

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