​Raleigh Durham Startup Week Prevents its first Knowledge Spike Session:

​How to Use Social Media to Get More Sales

​Leading experts on building social media audiences will share their secrets, insights, tips, and tricks on you can grow your audiences across Linkedin, Instagram, TikTok, YouTube and more to convert the into paying customers. They will dive deep into the strategy and tactics to show you exactly how to create valuable social media content that will attract the right audience and show you how to then convert them into leads and paying customers. This half day event will end with a panel of experts who will share how they have done this successfully so you can learn directly from their expertise!

​Schedule

​1 - 1:50 PM: How to Create Content That Drives Sales with Dr. Aaron Dinin

​Duke University Faculty, Dr. Aaron Dinin, shares his research and insights from teaching thousands of students to build and monetize online audiences. In this session you’ll learn the core concepts and techniques for creating a successful social media strategy. Whether you’ve been nervous to leverage social media or already tried and failed, this session will show you the right way to do it to maximize the value it creates for your business

​2- 2:50 PM: How to Produce Amazing Social Media Videos with Aaron Lympany

​Filmmaker and Strategic Marketer, Aaron Lympany, will give you a crash course in the fundamentals of producing video content you won’t be embarrassed to post. He’ll cover his tips and tricks that have helped his clients generate millions of dollars in revenue while he sets up lights, cameras, scripts, and ultimately coaches one lucky audience member live through the production process. Come away with insights into creating video, scripts, storytelling and more.

​NETWORKING BREAK

​3:30 - 4:20 PM: How to Automate Revenue Acquisition and Convert Your Audience Into Customers: Systems, Tools, and Lead Magnets with Chris Leithe and Kate Rosenow

​During this workshop you’ll learn about the different systems, tools, and automations you need to have in place in order to effectively convert your audience into paying customers. You'll also learn how to build an effective lead magnet strategy and product positioning that will lead you to massively accelerating your customer acquisition channels.

​4:30 - 5:20 PM: Expert Panel: Get real insights from successful creators, business owners, and thought leaders who have built and monetized audiences

​During this panel discussion we will uncover real world tips from successful creators like Aaron Dinin, Jacob Molz, and Niki and Ritika Shamdasani (the Sani Sisters). These panelists have built 7 and 8 figure global businesses by scaling B2B and B2C audiences of various sizes and have converted them into loyal customers. After the panel discussion there will be an open Q&A where you can get expert advice on how to overcome issues you have been facing on your audience building journey.

​5:30 PM: Happy Hour and Networking at Raleigh Founded

​Our Speakers

​Dr. Aaron Dinin - Dr. Aaron Dinin teaches social media and entrepreneurship at Duke University and to millions of people online.

​Aaron Lympany - Aaron is a commercial film director who specializes in producing digital ads and organic social media content. He helps businesses generate inbound traffic, reach wide audiences, and earn 10X, 50X, and even 200X+ ROIs.

​Kate Rosenow - Kate is a revenue operations extraordinaire and has helped founders and solopreneurs automate their businesses and grow them to millions in revenue.

​Chris Leithe - Chris has owned sales and marketing for multiple 8 figure businesses and now helps founders and CEOs find leads, close more deals, and scale sales teams.

​Our Hosts

​Raleigh-Durham Startup Week is a regional movement – powered by a team of founders, entrepreneurs, and support organizations dedicated to showcasing the vibrant entrepreneurial community in the Triangle area. We strive to create meaningful moments to enrich entrepreneurial culture and our local startup community.

​Raleigh Founded is a coworking and office space built for business owners to start and grow their companies. We have an extensive network of industry experts, angel investors, and a collaborative community where you can grow your personal and professional connections.

​What is a Knowledge Spike?

​At our annual event, we touch on a lot of great topics, but we know there’s always more to explore. That’s why, throughout the year, we’re bringing you in-depth sessions on the subjects you’ve told us you’re passionate about. These half-day or full-day events will dive deep into various aspects of the startup journey.