Landing Pages 301 with Mike Pryke: Segmentation, Personalisation & Behavioural Tactics

​At scale, small tweaks make a big difference. This advanced session with Mike Pryke is designed for founders who are no longer just capturing interest—they’re shaping it. Learn how to use behavioural science, persona segmentation, and deep analytics to drive smarter, higher-converting user journeys.

​If you’ve already got consistent traffic and are ready to turn your landing pages into segmented, performance-optimised machines—this one’s for you.

​What We’ll Cover:

​• Dynamic personalisation—adjust content based on user traits or behaviour

​• UX for multiple personas—tailor design, language, and CTAs by segment

​• Behavioural design tactics—apply scarcity, urgency, and social proof

​• Analytics tools—heatmaps, scroll maps, session replays and what to look for

​• Multi-page strategy—how to run segmented LPs for different tiers like SMB vs enterprise

​Live Exercises:

​✅ Draft a plan for two personalised LPs for distinct customer personas

​✅ Choose one behavioural tactic to test on your live page this week

​Why it matters:

​For founders with traction, the goal shifts from “does it work?” to “how well can it scale?” This session is all about sharpening your edge through smarter targeting and nuanced UX—so your landing pages feel like they were built just for them.