Willpower NYC Consumer Brand Catalyst Series w/ POPPI
Consumer Brand Catalyst Series w/ Poppi | NYC Pop-Up
We're bringing our Catalyst Series to the Big Apple to spotlight the boldest consumer brand catalysts shaping NYC — and beyond.
This edition features a conversation with Poppi, the gut-healthy soda brand that disrupted the beverage aisle with viral-first marketing and unapologetic brand voice, fresh off its $2B acquisition by PepsiCo, as well as Daily Harvest, the innovative direct-to-consumer brand redefining healthy eating, which was recently acquired by Chobani.
Come for the insights. Stay for the community.
Event Run of Show:
Date: Tuesday, May 27th, 2025
Time: 6:30 pm - 9:30 pm
Doors: 6:30 pm - 7:00 pm
Quick Willpower + Sponsor Intros: 7:00 pm - 7:15 pm
Brand Insights Panel: 7:15 pm - 7:45 pm
Alex Baumeier, Senior Marketing Manager @ Poppi
Emily Jenkins, Brand & Strategy Director @ Daily Harvest
Networking, Bites & Product Gifting: 7:45 pm - 9:00 pm
Location: Disclosed upon RSVP Approval
You can expect:
• Consumer Brand Community: Connect with fellow brand builders making bold moves in NYC and beyond.
• Wellness Cocktails & Mocktails: Curated drink menu featuring Poppi — plus a few house favorites (hint: picante lovers, this one’s for you).
• Elevated Bites: High-end, catered small plates served throughout the evening.
• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands — including Yellowbird, David Protein, Seven Sundays, and more.
• Featured Speaker: Real talk from leaders shaping the consumer space — including:
Alex Baumeier, Senior Marketing Manager at Poppi
Emily Jenkins, Brand & Strategy Director at Daily Harvest
Thank you to our partners for powering this experience:
PostPilot – Helping consumer brands unlock the power of direct mail with smart, personalized campaigns that actually convert.
Recharge – The leading platform for subscription commerce, making it easier for brands to turn one-time buyers into loyal customers.
FEEDONOMICS: Serving nearly 30% of the top 1,000 online retailers, Feedonomics is the leading data management platform powering omnichannel growth for the world's top brands and retailers. To learn more visit: www.feedonomics.com.
Express Checkout: More than a newsletter—it’s a growing community of curious consumers, industry experts, and brand builders.
Hosted by: Willpower Brands
Padel Haus - Thursday, May 29th
Join us Thursday morning at 8:00 AM for a high-energy padel session at Padel Haus, complete with a free smoothie bar to kick off your day.
Whether you're a regular on the court or trying it for the first time, it's the perfect way to connect, move, and start Day 2 of The Lead Summit on a high note.
Missed Our Recent Austin Events? Check Them Out Here:
[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop
[Feb 5] Willpower Catalyst Series: Inflection Point w/ Paulie Dery
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.