Catalyst Series: Brand Breakouts & Buyouts w/ HelloFresh and Daily Harvest
Consumer Brand Catalyst Series | Brand Breakouts and Buyouts | NYC
We're bringing our Catalyst Series to the Big Apple to spotlight the boldest consumer brand catalysts shaping NYC — and beyond.
This edition features a conversation with The Pets Table (by HelloFresh), the fast-growing pet food brand bringing fresh, human-grade meals to dogs nationwide, backed by the powerhouse behind HelloFresh — and Daily Harvest, the pioneering DTC brand redefining how we eat clean, recently acquired by Chobani.
Come for the insights. Stay for the community.
Event Run of Show:
Date: Tuesday, May 27th, 2025
Time: 6:30 pm - 9:30 pm
Bites, Bevies & Brands: 6:30 pm - 7:00 pm
Willpower Event Intros: 7:00 pm - 7:15 pm
Brand Insights Panel: 7:15 pm - 7:45 pm
Dovas Zakas, Co-Founder & Chief Marketing Officer of Pets Table (by HelloFresh)
Emily Jenkins, Brand & Strategy Director @ Daily Harvest
Networking, Bites & Product Gifting: 7:45 pm - 9:30 pm
Location: Disclosed upon RSVP Approval
You can expect:
• Consumer Brand Community: Connect with fellow brand builders making bold moves in NYC and beyond.
• Wellness Cocktails & Mocktails: Curated drink menu featuring Poppi — plus a few house favorites (hint: picante lovers, this one’s for you).
• Elevated Bites: High-end, catered small plates served throughout the evening.
• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands — including Yellowbird, David Protein, Seven Sundays, and more.
• Featured Speakers: Real talk from leaders shaping the consumer space — including:
Dovas Zakas, Co-Founder & Chief Marketing Officer of Pets Table (by HelloFresh)
Emily Jenkins, Brand & Strategy Director at Daily Harvest
Thank you to our partners for powering this experience:
PostPilot – Helping consumer brands unlock the power of direct mail with smart, personalized campaigns that actually convert.
Recharge – The leading platform for subscription commerce, making it easier for brands to turn one-time buyers into loyal customers.
FEEDONOMICS: Serving nearly 30% of the top 1,000 online retailers, Feedonomics is the leading data management platform powering omnichannel growth for the world's top brands and retailers. To learn more visit: www.feedonomics.com.
Express Checkout: More than a newsletter—it’s a growing community of curious consumers, industry experts, and brand builders.
Intant.ai: Instant AI builds, sends, and continually optimises high-performing flows personalised to every shopper and live in minutes
Hosted by: Willpower Brands
Padel Haus - Thursday, May 29th
Join us Thursday morning at 8:00 AM for a high-energy padel session at Padel Haus, complete with a free smoothie bar to kick off your day.
Whether you're a regular on the court or trying it for the first time, it's the perfect way to connect, move, and start Day 2 of The Lead Summit on a high note.
Missed Our Recent Austin Events? Check Them Out Here:
[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop
[Feb 5] Willpower Catalyst Series: Inflection Point w/ Paulie Dery
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.