Masterclass in Brand Architecture
📍Location: building E38, top floor!
BUILDING A BRAND NEW WORLD
A One-Day Masterclass in Brand Architecture for Visionary Minds at MIT hosted by the VCG_ Team.
Part of the MIT × VCG_Academy
You’ve engineered the breakthrough. You’ve built the tech. Now it’s time to build the brand.
This one-day lecture and immersive workshop — led by the team behind Apple (in the Steve Jobs era), Headspace, NASA JPL, and multiple world-defining ventures — pulls back the curtain on how visionary ideas become iconic brands.
Developed exclusively for MIT students and alumni, the session explores the strategic frameworks, storytelling systems, and design principles used by the world’s most influential companies. You’ll learn how to take your invention, product, or business and architect it into a brand that moves markets, sparks culture, and earns enduring trust.
What You’ll Learn:
— How to build brand architectures that scale with your technology
— The anatomy of a category-defining brand
— Why great branding is systems design, not decoration
— How to turn a prototype into a movement
— What most startups get wrong — and what the great ones always get right
This isn’t a marketing workshop. It’s a blueprint for building relevance, resonance, and long-term impact.
Whether you’re launching a startup, commercializing your research, or preparing to pitch the world — VCG_ will show you how to build the brand that builds your future.
Plus, there will be free pizza. 🍕
About VCG:
VCG_ is a collective of world-class brand builders, designers, strategists, and inventors who’ve helped shape some of the most iconic brands of our time. As part of the Apple team during the Steve Jobs era, Tom Hares and Brydon Gerus learned firsthand how to create brands that shift culture at the intersection of technology and the liberal arts.
VCG_ Founder Brydon Gerus went on to help build Headspace into a global movement, show the world that farming can be vertical, and lead creative work for NASA at JPL. Today, VCG partners 1:1 — and exclusively — with world-class founders, engineers, inventors, roboticists, scientists, and visionaries pushing the human race forward.
The firm takes on only a select number of projects each year and is known to invest its own capital in founders building brands that build the future.
MIT Mission Innovation X:
This workshop is presented by MIT Mission Innovation X, enabling mission-driven organizations and dual-use ventures to better solve the world’s biggest challenges.