The Customer Traction Lab for Cleantech Startups
Build a clear, effective customer journey that helps you close more deals.
You’ve been gaining early traction through founder hustle and a strong mission. But to scale, you need a customer experience that’s consistent, repeatable, and built to grow.This hands-on workshop helps founding teams of cleantech startups strengthen customer engagement, boost buy-in, and pinpoint what’s worth prioritizing next.
If you’re building solutions like:
📱 Cleantech apps or platforms
♻️ Circularity services
🚗 Electrification technologies
🌍 Carbon removal projects
🛠️ Green building materials
🛍️ Sustainable products
🗑️ Waste reduction solutions
🔋 Battery and storage techAnd facing challenges like:
Early interest stalling before conversion
Buyers struggling to connect your value to their priorities
Long or unpredictable sales cycles with limited feedback
Resistance to change—especially from entrenched habits or workflows
Unclear buyer pathways in a messy, emerging market
Difficulty standing out in a crowded or skeptical sector
This workshop will help you figure out what's holding back customer engagement—and what to do about it.
Using behavior design, we’ll help you:
✅ Spot hidden friction in your customer journey
✅ Learn how to build an experience that converts and retains
✅ Move from early adopters to repeatable traction
You’ll leave with fresh insights, actionable strategies, and a Customer Behavior Checklist to guide your next stage of growth.
Who it’s for:
This workshop is designed primarily for startup founding team members working in cleantech and sustainability. If space allows, we also welcome fellow consultants and others curious about behavior design in practice.
About 9Zero: We are a community of founders, investors, scientists, and innovators who drive climate action together. Through our club, events, and connections, we build relationships and accelerate solutions. If you’re working toward a healthier world, you belong here. Join us - 9Zero.com.