UX Research in the Automotive Industry

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Susan Shaw comes well qualified to speak on this topic. She has a BSE, in Systems Engineering from the University of Illinois and an MSE, in Industrial Engineering from the University of Michigan, and is a Certified Professional Ergonomist. She has worked as an ergonomics engineer and consultant in automotive usability.

For seven years Susan was a Senior Human-Machine Interface/UX Engineer at Hyundai Kia America Technical Center, Inc. She is currently the ADAS Customer Experience Research Lead at Ford. Susan is also a Board Member of the UX Researchers' Guild.

Join us as Susan shares her expertise in using interviews, journal studies, clinics, and focus groups in her UX research.