Why You’ll Always End Up Building a Workflow Engine in B2B
No matter what problem your B2B product solves, once you've established yourself as a solution for a killer use case, you will slowly but surely find yourself becoming a workflow engine.
Join this conversation with 2 seasoned B2B product leaders to learn:
What is a workflow engine and how does it connect to the jobs to be done framework?
How to identify adjacent tools and incorporate them into your product and motion?
What are common knowledge worker behaviors that will complicate your workflow?
How to fine tune your aperture so that you focus in on just the right parts of the workflow?
How to handle 3P integrations as you try to make your product the central engine?
Jon Fan brings a blend of start-up innovation and big company execution in SaaS software to his role leading the Product team at BioRender. His experience spans products across collaboration, scientific, and security software, and roles in product management, engineering, IT operations, and customer support. Prior to BioRender, Jon led the Product organizations at Envoy and Benchling. He was a part of the Product leadership team at Box, which he joined following Box’s acquisition of Subspace in 2015. Jon was a co-founder and the CEO of Subspace, a startup focused on providing a containerized collaboration workspace. Earlier in his career, Jon was an IBMer and an early employee at BigFix, a leader in IT operations and security software.
Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.