

Hacking Retail: Cracking the Code to German Shelf Space
Ready to get your product onto German shelves and keep it there?
Hacking Retail is an intimate, invite-only evening designed for consumer brand founders looking to scale through retail. We’re bringing together retail buyers, operators, and investors to share real-world insights on what it takes to get listed (and avoid getting delisted) in supermarkets, drugstores, and discounters across Germany.
You’ll hear from buyers at leading chains, founders who’ve been through the grind, and experts who know what retailers actually care about.
What to expect:
Insider keynote from a retailer (Lorena Friedhoff, REWE)
Tactical panel with founders + retailers (announced soon)
Open Q&A with all speakers
Summer drinks, snacks & sharp conversations
Who’s this for?
Founders of early-stage & scaling FMCG/CPG brands
DTC brands planning their retail move
International operators entering the DACH market
Hosted by Oyster Bay Venture Capital and the consumer angel syndicate Cash & Carry.
Space is limited, apply for a spot now.