The ROI Framework for Research Teams

​Join Great Question's Co-Founder and CEO Ned Dwyer and UX research expert Trevor Calabro as they dive into Trevor’s 5-step framework for calculating the ROI of UX research and how it can be adapted for different roles across teams. 

​As budgets tighten and expectations for impact rise, the pressure is on for researchers and people who do research to demonstrate the value of their work. Trevor will walk us through his tactical approach to tying research efforts directly to business metrics, and what organizations stand to gain when they consistently measure ROI well. 

​Attendees will gain:

• ​A clear understanding of why research ROI is becoming a critical conversation across orgs.

• ​Deeper insight into Trevor’s tactical 5-step-framework for calculating ROI of UX research.

• ​How to adapt ROI calculations across roles and industries.

• ​Real examples of how teams have nailed tying research efforts to business outcomes.

​This session is perfect for UX researchers, research ops pros, product designers, and PMs who want to build stronger business cases for research and scale research impact across teams. Whether you're in a mature research org or just getting started, you’ll leave with actionable guidance to bring back to your team.