In this session we will review some findings from experimental research and see how this can apply to effective communications in fundraising. Beyond just gleaning a few tips and tricks, we will discuss how these findings reflect underlying realities about the process of charitable decision making.
Russell James, J.D., Ph.D., CFP® is a chaired professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on-campus and online graduate program in Charitable Financial Planning (planned giving) and also teaches a graduate course in behavioral finance. Prior to his academic career he worked in planned gifts fundraising and then major gifts fundraising for 11 years.
About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016).
We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.
Check out Russell's four recent books: 1) The Storytelling Fundraiser: The Brain, Behavioral Economics, and Fundraising Story, 2) The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story, 3) The Primal Fundraiser: Game Theory and the Natural Origins of Effective Fundraising, and 4) The Socratic Fundraiser: Using Questions to Advance the Donor’s Story
This event will take place over Zoom.
The session will be recorded and accessible post-event for DPP members only.