Networking Happy Hour & Fashion & Branding Workshop
Before the workshop begins, the doors will open at 6pm to invite our beloved community to unwind with a happy hour, providing attendees with the opportunity to connect with like-minded professionals, industry experts, and peers in a relaxed and engaging environment.
This session will be led by Christine Keeley who is a Photographer/Director and the founder of QUANTUMmedialab, a New York-based production studio specializing in high-impact visual content and branding. With over 20 years of experience working with Fortune 100 companies, including a decade at Johnson & Johnson, Christine brings a unique perspective to crafting modern narratives for C-suite leaders and global brands in fashion, tech, finance, and media,
Christine has recently led workshops at FIT on “Crafting Your Visual Brand Story,” highlighting the intersection of branding, fashion, and luxury. A featured speaker at Fashinnovation’s Digitalks, she delves into how fashion elevates tech branding. In 2025, she will host exclusive workshops focusing on the role of fashion in defining brand identity.
Christine holds a Bachelor’s degree in Economics from the University of Richmond and a Master’s degree in Health and Behavior Studies from Columbia University.
Workshop Overview
We’ll discuss current trends in fashion and luxury markets and explore ways to shape your business/personal brand story.
Workshop Objective
Christine Keeley, New York photographer and branding expert, will share her expertise in branding and visual storytelling. The participants will walk away with industry insights and tools to define a unique brand personality through the lens of modern fashion.
Curriculum Highlights:
Introductions/Overview (5 minutes)
Current economic trends in fashion and luxury.
Why a cohesive brand story is essential in today’s visually-driven world. Visual Storytelling: Crafting a Fashion-Driven Brand Narrative (5 minutes)
How to use your resources as storytelling tools.
Ways to engage your customers and create a consistent brand story. Modernizing Your Visual Identity (10 minutes)
Tested theories on using digital platforms like Instagram and LinkedIn for brand visibility.
Tips for integrating fashion photography, reels, and mood boards into your digital presence.
Action Steps for Elevating Your Business/Personal Brand
Quick tips for sustaining consistency across your style, story, and online persona. Personal Branding: Defining Your Brand Archetype (15 minutes)
Overview of 5 core brand archetypes tailored for fashion enthusiasts and creatives.
Interactive Segment: Christine’s Brand Personality QR Code to discover your archetype.
How archetypes influence color, tone, and style choices.
Q&A session (10 minutes)