Atma Webinar: Decoding Paid Ads for Digital Fundraising

​Strategic Digital Fundraising: Your roadmap to more visibility, more donors, and more impact.

​Gain practical insights from a leader and strategist who has walked the talk, on how your organisation can harness the power of paid digital advertising to reach the right audience, the right way and raise serious funds while doing it.

​Key Takeaways from the Webinar

• ​Understanding ad metrics that actually matter (and how to act on them)

• ​How to segment and target your audiences for maximum donor engagement

• ​Mistakes most non-profits make with paid ads, and how to avoid them

• ​Funnels demystified: Learn how to build and use a digital fundraising funnel effectively

  • ​Understand the Top of the Funnel (ToFu) to build awareness,

  • ​Navigate the Middle of the Funnel (MoFu) to nurture interest, and

  • ​Convert with confidence at the Bottom of the Funnel (BoFu) to drive donations

​About the Speaker

​Ramesh Balasundaram is the driving force behind Bal Utsav, which brings life-changing education to children across developing nations, and ManyHands, Bhārat’s first full-stack consulting centre for ‘For-Purpose’ organisations.

​He has helped scale outreach and fundraising for non-profits and social campaigns alike using digital, strategy and storytelling to unlock outsized impact. His digital strategies have powered national-level campaigns and reached millions of potential donors across India, for over four dozen organisations.