Portland Fashion Institute: Consumer Behavior - Session 4

​Find your place in the highly competitive business of apparel.

You will define product, pricing, promotion and distribution strategies that are effective and compelling in the marketplace.

Then move on to create a brand for your company. Create your story. Reveal your strengths and challenges in the marketplace. Define and separate yourself from the competition. Create a cult — the core group of consumers who will buy and champion your garments.

Find the right name and tagline, social media content and sales pitches that fits you. Then find out how to keep true to your brand and build lasting and profitable relationships with current and potential customers. Branding tells your consumers in an instant who are you and what to expect in your product.

Learn steps to landing business grants and financing.