💡 Product Circle ╠Chat - Value is worthless – without the logic behind it with Magnus Billgren
​Talking about value isn’t enough anymore - trust is too fragile, and just sharing the product value don’t convince.
​The real game-changer?
Your value logic—the structure, evolution, and strategy behind how value ties into everything you do, from marketing & sales to delivery & development.
​Welcome to 💡 Product Circle ╠Chat on Wednesday 12 March, 2025 6pm (AEDT) / 8am Stockholm time with Magnus Billgren
​Topic: Value is worthless – without the logic behind it
​In this talk, we break down how defining and evolving your value logic can unlock hidden opportunities, reshape your positioning, and make customers truly believe in what you stand for. Because in today’s world, it’s not what [VALUE] you say -it’s how you deliver it.
​Based on work with Ericsson, DANA, Spotify, Volvo, Intel, Tacton and Value research
​✅ Evolve your value logic to make it believable
​✅ How to Align product, marketing & sales around the concept of value for maximum impact
​✅ Turn complex tech into clear, compelling narratives
“More value doesn’t win markets - clearer, smarter value does. The real challenge is not communicating value, but making it trustworthy” — Magnus Billgren
​“Value without the logic is worthless” — Magnus Billgren
​If you’re a mid-career product manager, product marketer, product leader, CPO, CRO or CPTO, and you want to drive stronger adoption and revenue, this talk is for you.🔥
Who is Magnus Billgren?
​Magnus Billgren has spent over three decades in B2B product management, helping companies turn great ideas into market-leading products, generating more than 3 Billion Euros. As the founder of Productbeats®, he’s trained 15,000+ product professionals across 1,000+ companies in 40+ countries – evolving the product thinking.
​From ABB’s electricity meter portfolio to two successfully exited dotcom startups, and collaborations with Ericsson, Spotify, Dolby, Visma, Scania, Klarna, and Volvo, Magnus blends entrepreneurial grit, corporate experience, and a dose of philosophy to rethink value logic—not just what value is, but how to define, evolve, and communicate it so it actually delivers.
​As co-author of Value Driven Product Marketing, he introduced the Value Development Model, bridging product management and marketing. Today, he advises companies, researches product strategy, and leads training programs.
​​✨Attend and WIN ✨
​​Everyone who attends gets a copy of Magnus’s book “Value Driven Product Marketing” a Practical Guide for B2B Marketing AND has a chance to win:
​​1 x Paid Subscription to ProductBeats for 6 months (valued at 285 Euros, over $450 AUD)
​​Zoom Link - see invite
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✨Virtual Networking ✨
​The first hour of the Chat is recorded. Stay on to meet your product and tech peers from around the world in our virtual networking. No recording from 7pm, only live sharing and networking.
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week in 2025!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
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Irene Liakos
​Product
irene@phronesisadvisory.com
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