Founder Series: The Brand Experience
Join the Arch Grants Community for an afternoon lunch and learn discussion on branding, led by Judy Glik, Director of Brand Experience, and James Butler, Design Leader at Arcturis.
The Brand Experience team from Arcturis will lead a workshop with Arch Grants to help founders (entrepreneurs) discover the authentic brand voice for their unique personality and market positioning. While we all know what “brand” means, we start with a brief introduction to Arcturis’ approach to design and naming followed by an interactive exercise to inspire participants to discover their authentic essence. Sounds heavy? Well, it’s not! We will have some fun and generate thought-provoking concepts for your brand to help you craft your own narrative along the way!
Lunch will be from 11:30 a.m. to 12:00 p.m. Discussion will start at 12:00 p.m. NOTE: If you are attending and have dietary restrictions, email sara.westbrooks@archgrants.org with any food restrictions.
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