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​Hosted by Unplugged Collective & Beeler.Tech

​Part of Truth Be Told, a collaboration between Unplugged Collective × Beeler.Tech

​Cannes We Be Honest? opens Truth Be Told with an off-the-record roundtable moderated by Rob Beeler. It brings together voices from media, journalism, and ad tech for a grounded conversation about why quality journalism still struggles to earn the ad dollars it deserves and what might finally change that.

​​We'll dig into persistent barriers like keyword blocklists, brand safety overreach, and programmatic friction, and explore what it will take to rebuild the value exchange between trusted journalism and digital advertising.

​Hosted at

​Special thanks to

​Truth Be Told is a first-of-its-kind collaboration between Unplugged Collective and Beeler.Tech — a curated series of moments set against the backdrop of the Côte d’Azur, where the systems we build meet the stories we tell about them.

​Hosted during Cannes Lions, the experience brings together media leaders, ad tech minds, and cultural instigators for conversations that cut deeper into how we operate, who we empower, and what it really means to move this industry forward.

​From sharp salons to shared tables, Truth Be Told creates space for honest dialogue, new energy, and the kind of connection Cannes was meant for.