Translating Essence: A Mood Board Workshop on Brand Voice & Visual Identity (with Emma Storm)
This is the second open event in the Nest & North journey — an intimate gathering intentionally capped at 18 people to foster meaningful connection and reflection.
About the Event
Join branding and web designer Emma Storm for a vibrant, hands-on session exploring how to translate your essence into visual language.
In this hands-on session, we’ll explore the intersection of intuition and design: how your internal clarity can take external shape through color, texture, words, and imagery.
Led by branding and web designer Emma Storm, this session introduces the concept of brand ecosystems and how it applies to personal evolution and expression. Together, we'll explore the power of mood boards not just as creative tools, but as portals: revealing who you are and how you want to be seen.
Through guided exercises and sensory prompts, you’ll create a mood board that reflects your essence, not a version of yourself to market, but one to inhabit. Whether you're evolving your online presence, beginning a new chapter, or simply craving a more cohesive way to express your voice, this session will equip you with tools to align your internal journey with your visual story.
You’ll leave with a workbook, a visual anchor, and brand words that feel rooted in your truth — something to revisit at the end of the cohort and notice what’s shifted and what’s remained.
This is for you if:
1. You’re shaping a personal or creative brand that feels aligned with who you’re becoming
2. You want to explore how visuals and language can reflect (and deepen) personal transformation
3. You’re curious about how to “design from the inside out” and build clarity through aesthetic choices
Agenda
8:00-8:10 PM: Why Mood Boards + Intro to Brand Ecosystems
8:10-8:40 PM: Guided Workshop: Mood Board Creation + Brand Voice Discovery
8:40-9:00 PM: Private AMA with Nest & North members
About the Guest: Emma Storm
Emma is an observant creative with an eye for all things orderly and artistic. Based in New Hampshire, she is a maker of brands – translating 3D feelings into 2D experiences by curating corners of the internet and visual identities for the one-of-a-kind business owners who own their space.
With nearly a decade of experience, she has served as an Art Director and Graphic Designer for premium and luxury brands spanning the lifestyle, outdoor, print media, and skincare industries while building her own design studio working with an array of small business owners through both DIY and 1:1 offerings. Learn more about them here.
A lover of all things unseen, Emma is a certified yoga teacher and self-taught astrologer. She holds an Advertising & Marketing Communications, B.S. and Creative Technologies, minor from the Fashion Institute of Technology in NYC.
About Nest & North
Nest & North is a space for ambitious, intuitive women navigating life transitions. Through storytelling, community, and guided experiences, we explore how to integrate personal transformation with creative expression and soulful ambition. From identity shifts to reinvention, Nest & North offers a grounded container for clarity, connection, and becoming.
About the Clarity Journey
The Clarity Journey is a three-month creative experience designed to help you reconnect with your inner voice, reimagine your path forward, and express your evolution through writing, visuals, and personal narrative. It’s an invitation to move from confusion to creative clarity — all within a supportive circle of like-minded peers.