

Navigating the IP Frontier: Intellectual Property in the Age of Artificial Intelligence
The objective is to explore and address the complexities and evolving landscape of intellectual property (IP) in the realm of Artificial Intelligence (AI), providing participants with diverse perspectives and practical insights from international legal experts, corporate leaders, and startup innovators. This discussion aims to foster understanding of the unique IP challenges in AI, examine global legal frameworks, and strategize on future-proofing IP practices in this rapidly advancing field.
Speakers
Maximiliano Santa Cruz is a prominent figure in the field of intellectual property (IP) with over two decades of experience shaping IP policies at national (INAPI) and international (WIPO, WIPO) levels. As the current CEO and Partner of Santa Cruz IP, he advises companies, governments, and international organizations on strategies to maximize competitiveness and innovation using advanced data analysis tools. His combination of strategic leadership, extensive experience, and results-oriented approach has positioned him as a key ally for those seeking to leverage the power of intellectual property in today's competitive landscape.
Matt Swafford is a seasoned legal professional with over 30 years of experience in technology and healthcare industries. Currently serving as the Legal Director of Global Operations and Artificial Intelligence at Lenovo, Matt leads a global cross-functional team responsible for AI policy and governance programs. He advises on generative AI products and systems, including industry-first AI PC products, while also supporting Global Operations and strategic alliances. Matt's expertise spans intellectual property, data and trade policy, mergers and acquisitions, and technology law.
Simon Michie is a seasoned Digital Infrastructure CTO and co-founder of multiple businesses, recognized for leading the product and technology team that won DCD's Edge Project of the Year in 2022. Currently serving as a fractional CTO and an active member of the Applied AI Association in London, UK, Simon is dedicated to helping mid-market organizations navigate the complexities of today's technology landscape. His mission is to deploy the right solutions, embed meaningful business outcomes, and maintain a human-centric approach. He is passionate about the potential of AI to create value and positively impact lives.