Workshop: From Strategy to Execution

​Content consumption has evolved, but most businesses haven't adapted their strategies. This hands-on workshop teaches you to align content creation with modern audience behaviors and business goals. Learn frameworks for strategic content ideation, planning, cross-team collaboration, and execution. Master the how, why, where, and when of effective content strategy.

​
This workshop is led by Bruno Almeida, who brings extensive marketing experience from strategic positions at RootstockLabs, TrueLayer, and Worldpay, where he led marketing and go-to-market development and execution. Bruno currently works as a marketing consultant at Omnien for Marketing and Growth development. Lecturers eContent Marketing Lecturer at Católica Porto Business School.