Double the Impact: Using Email + SMS to Drive More Sales

​Email does the storytelling. SMS brings the urgency. Together, they convert.

​If you’re only using one of these channels or treating them separately you’re missing out.

​In this practical session, we’ll talk about how fashion and beauty brands are combining email and SMS to drive higher sales, stronger retention, and faster results.

​We’ll cover:

• ​How to plan campaigns across both channels without spamming

• ​When to use SMS vs. email (and when to use both)

• ​Real examples of high-performing sequences e.g from launches to loyalty

• ​How to build an SMS list without harming deliverability or annoying customers

• ​Ways to avoid the discounting trap on SMS

​This is a session for anyone who's incharge of email marketing at a brand, from founder to CRM, email, and retention marketers.

​Bring your questions and leave with ideas you can test straight away.

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