Events

Help us launch the Park City Marketing Club with a kickoff happy hour at Kiln Park City. The PCMC is a community of marketing pros, the marketing curious and local businesses in Park City, Utah. Learn more at 

Park City Marketing Club: Kickoff Happy Hour

Instagram is a multi-faceted platform that includes photos, video, copy, promotions, influencers, Stories, Reels and more. It can be a lot.

Let's share ideas, strategies and questions to uncover best practices and must-do's.

 is free and open to members. If you want in, you're in.

Park City Marketing Club: Instagram Marketing

Social media scheduling, keyword research, graphic creation, data management, content curation, transcription, video creation and much more—there's a tool for everything!

And many pro-quality tools are free or low cost.

In this roundtable discussion we'll share ideas, strategies and questions around our favorite tools. 

Share your tips with the group and plan to walk away with a list of ideas and a handful of new friends. 🙌

Park City Marketing Club: Free (and Low Cost) Marketing Tools

LinkedIn is a marketing supercharger—if you know how to use it.

In this month’s Park City Marketing Club meeting we’re digging into LinkedIn marketing questions, strategies and best practices.

Whether you’re building a personal brand, launching or growing your business or focusing on creating LinkedIn content that resonates with your target market, this one is not to be missed.

We’ll start with some socializing, drinks and nibbles, then move into the beautiful Kiln atrium for 30 minutes of actionable tips and todos.

Pizza and beverages will be provided by our media sponsor, 

Alejandro (Alex) C De Baca, Matthew Holman and Cat Johnson will share some LinkedIn tips and strategies then we’ll open the conversation up.

Bring your best LinkedIn tip or pressing question to share with the club.

🙌 The Park City Marketing Club is free and open. Join the club at 

Park City Marketing Club: LinkedIn Marketing Strategies

​In this month’s Park City Marketing Club meeting we’re digging into TikTok marketing questions, strategies and best practices.

TikTok is the hottest social media platform around. People are seeing incredible reach and the buzz is buzzing!

​We’ll start with some socializing, drinks and nibbles, then move into the beautiful Kiln atrium for 30 minutes of actionable tips and todos.

PCMC members Chelsea Cerna and Kevin Williams will share some TikTok marketing tips and strategies then we’ll open the conversation up.

​Bring your ideas, questions, insights and experience to share with the club.

​🙌 The Park City Marketing Club is free and open. Join the club at 

Park City Marketing Club: TikTok Marketing

Everyone talks about growth but how do you actually do it? 

How do you integrate brand/growth/product marketing to put together a plan that will help you understand the crazy dynamic environment we all find ourselves in?  

Is there a framework that helps marketers actually be able to repeat growth regardless of the business and the industry? 

 meeting, John Huntinghouse, VP of Marketing for TAB Bank, will share his key frameworks and process that has helped him find growth and success for various types of businesses and industries.

John Huntinghouse is the VP of Marketing for TAB Bank, a digital, online bank located in Ogden, Utah. John has over 14 years of executive marketing experience and has been featured in Forbes, Buzzfeed, E-online, and numerous online publications for his work. He has his M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities.

His life's mission other than his family is to elevate others by breaking down perceived barriers to their dreams. John actively gives back to the community by serving on multiple advisory boards, organizations and speaks at various educational and industry conferences each year.

​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club: Create a 10x Growth Plan

 meeting, digital marketer Buster Pike will break down the difference between marketing automations and one off strategies.

We'll take a look at marketing automation strategy along with how to execute your automations utilizing the HubSpot platform.

Buster Pike is an experienced digital marketer who is always measuring results. His experience ranges from TigerWoods[.]com to US Soccer, US Tennis, Microsoft and lots more clients, to running a marketing agency and getting a sailing program off the ground in Utah!

​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club: Marketing Automations vs One Offs

This month the Park City Marketing Club is getting together to connect and network at our Autumn Social.

Join us for an informal gathering with snacks and sips. 

You'll have a chance to introduce yourself, talk about your business and offerings, and learn more about other PCMC members.

​​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club: Autumn Social

This month the Park City Marketing Club is getting together to learn how to create and communicate a diversity, equity, inclusion and social responsibility program for your business.

Join us Monday, October 17, 4pm at Kiln Park City, for an informal gathering and presentation by Cody Tunney, EVP of Analytics at Yangaroo. Cody will share her experiences in building a corporate social responsibility (CSR) program for her company—by both looking inward at the company, culture, and relationships and externally by how we do business with diverse organizations.

“Every business can have a corporate social responsibility program in place and implement guiding principles in their organization. CSR is not a certification—it’s an ever-evolving target. So by communicating your progress, we can relate to customers who share similar objectives. CSR is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. 

By practicing corporate social responsibility, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. To engage in CSR means that, in the ordinary course of business, a company is operating in ways that enhance society and the environment instead of contributing negatively to them.”

Membership in the Park City Marketing Club is free. Subscribe at 

PC Marketing Club: DEI and Social Responsibility

This month the Park City Marketing Club is getting together for an intro to performance marketing, by our friends at 

​Join us Monday, November 21, 4pm at Kiln Park City, for an informal gathering and presentation by Scott Chaplin and Jay Burke.

​Membership in the Park City Marketing Club is free. Subscribe at 

Park City Marketing Club: Intro to Performance Marketing

This month the Park City Marketing Club is getting together to connect and network at our Winter Social.

​Join us for an informal gathering with snacks and sips ... and some fun surprises.

​You'll have a chance to introduce yourself, talk about your business and offerings, and learn more about other PCMC members.

​​​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club: Winter Social

This month the Park City Marketing Club is getting together to learn, share and connect about short form video with our guest presenter, Austin Falter from Falter Media Co.

​​Bring your questions, ideas and tips for short form video best practices across Instagram, YouTube Shorts, TikTok etc.

​​​​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club: Short Form Video with Austin Falter

On Monday, February 20, the Park City Marketing Club will gather to learn about content-driven SEO from Jacob Andra, founder of 

Jacob will discuss misperceptions about SEO, why good content can be one of the biggest drivers of organic traffic and what most content initiatives get wrong. 

Learn all about topical clustering, why internal linking is critical and other secrets of successful content. No black-hat techniques, no spammy link-building advice, no “beating the latest algorithm update.” Just a focus on providing value to potential customers and becoming a recognized authority in one’s vertical through website content.

Jacob Andra has helped some of today’s most gritty and innovative brands scale organic traffic through content. From native Utah companies like PrivateAuto to national ecommerce brands, he works closely with each brand to craft a content strategy that reflects its voice and vision—and also gets the attention of Google algorithms. 

, in 2019. Before that, he spent six years working in corporate marketing, gaining experience across a range of environments from multinational corporations to software startups.

​​​​​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​​​​​👏 Thanks to our PCMC Partner, 

Next Up: Content-Driven SEO with Jacob Andra

On Monday, March 20, the Park City Marketing Club will gather to celebrate our one year anniversary!

Join us for drinks, nibbles, connection and an opportunity to shape the vision for our growing community.

​​​​​​​​🙌 The Park City Marketing Club is free and open. Join the club at 

​​​​​​​​​👏 Thanks to our PCMC Partner, 

Park City Marketing Club One Year Anniversary 

On Monday, April 17, the Park City Marketing Club will gather to learn about authentic collaboration with Erik Gabrielson and Moira Petit from Activ8.

Authentic Collaboration - On Purpose for a Purpose

Step into the unknown, into discomfort, to connect, learn and take effective action together.

Learn how an authentic collaboration empowered a collection of individuals to come together to achieve a seemingly unattainable result. A story of untapped human potential will guide the way. 

Explore intentional practices that inspire people to align around a purpose, commit to contribute and continuously learn. 

Trust reveals itself as the engine for collaboration, allowing us to break barriers and collectively achieve new possibilities together.

Erik Gabrielson and Moira Petit cofounded 

 in 2010 to support healthy high performing communities. 

They believe that untapped potential lives in us all, and often it is current limiting beliefs and fears that get in the way of what is possible. 

Together they bring a rich mix of knowledge and experience that support coaching, connecting and engaging families, teams and communities. 

Their experience with their unborn son’s diagnosis brought those tools alive in their own lives, which they now speak and write about.

Authentic Collaboration with Erik Gabrielson and Moira Petit

On May 22 we’re digging into video storytelling with our new PCMC member Paul Hochman, cofounder of 

Get an inside look at a key skill in the life of any successful business: how to tell their brand, product or process story fast, in video form to customers, sales teams, investors and prospects. 

The data, insights and case studies we’ll share are founded on 15 years of creating targeted B2C and B2B video content for Fortune 50 clients like Amazon, Comcast and Akamai; and hundreds of startups nobody had ever heard of before. 

The case studies and data will lend numerical ‘focus’ to what has traditionally been a squishy enterprise; and ideally leave each attendee with strategies they can implement on their own.

Paul Hochman co-founded Humongous Media in 2008 after almost a decade as the on-camera 'Gear and Technology' host for the NBC Today Show. He was also a contributing writer for The New York Times, The Wall Street Journal, Fast Company Magazine, Men's Journal Magazine, and FORTUNE Magazine and was the Ski Test Director for SKI Magazine. 

Humongous Media's first customer: Amazon. We built targeted, data-driven bursts of short-format content that helped Amazon and clients like, Intel, GE, Safeco/Liberty Mutual, Akamai and Ford Motor Company simplify and demystify their offering. The audience: customers, sales teams, investors, CS centers, channel partners, buyers and sellers. We created our content using a nationally-distributed team of vendors and employees. 

Spectacular results: Helped reduce returns in Amazon's Car Electronics business unit by 90%. Built and deployed a new SMS-launched video content campaign that reduced Comcast customer-service center calls by 30%; and raised the "Comcast Moves" unit's NPS score from -9 to +15. Helped Georgia Pacific quintuple their B2B eComm paper-cup sales (+526%). Helped Wayfair.com launch its new self-service "Sponsored Products" media hub, driving organic ad-revenue growth of 30%+. Created and deployed an on-device app for Amazon's Alexa business group that helped prospective brick-and-mortar Sprint customers learn Alexa smartphone functionality in 2000+ stores nationwide. Currently leverage AI to generate brand and product-story campaigns. 

Five thousand videos, hundreds of powerful case studies and countless wins later, here's what we've learned: If you pitch your customer, they'll leave. If you help your customer, they'll beat a path to your door.