Events

Join us for a conversation as we look at marketplace trends to see how B2B SaaS organizations are testing new CTAs to bring in new leads and drive business. In this panel discussion, we will look at the stories behind the numbers to learn how an effective CTA can help engage prospects and accelerate your product-led journey.

Can’t make it? Register anyway. We’ll send you the recording after.

Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs

In this live event, Wes Bush, author of the bestselling book Product-Led Growth, will give you a strong understanding of what product-led growth is all about. Plus, we’ll answer questions you might have about PLG.

We have 4 live sessions for you to pick from.

Please note: these are all the same sessions and presentations for each week.

Intro to Product-Led Growth

Intro to Product-Led Growth (June 2)

Just like dating, your company's growth depends on first impressions.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive. Easy. And fast.

What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.

In this interactive, fun presentation and Q&A, Ramli John, author of bestselling book 

™️, will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.

Product-Led Onboarding™️ Masterclass (June 16)

Is your product-led growth strategy falling short? Are you too dependent on hand-raisers?

Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

Join our webinar with Francis Brero, Co-Founder and CPO at MadKudu, and Wes Bush, Founder at ProductLed to learn how to:

Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

two years ago, I couldn’t have imagined the impact it’s had on helping people unlock their product’s growth.

There's a huge gap between learning about a strategy and implementing it within your company.

That’s why I’m doing this 1.5-hour free live PLG masterclass. 

Better yet, Ramli John, Managing Director at ProductLed, will join me to answer as many questions as you and your team may have.

Register now for this free live masterclass.

Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​​Seats are limited. Reserve your spot before they fill up.

P.S. Invite your whole team to this free masterclass to gain clarity and alignment. Send them here https://lu.ma/plg-masterclass

Product-Led Growth Masterclass

Join us for a LIVE interactive session with Wes Bush and Ramli John that will give an overview of what to expect over the next 6 weeks for the Product-Led Growth Certificate™️ program. 

We'll be closing access to this cohort of the Product-Led Growth Certificate program shortly after the call.

The Product-Led Growth Certificate™️ Program Kick-Off

Learn how to confidently drive the transition from a sales-led software company to a product-led one — using our proven 4-step framework.

​You’ll learn a simple 4-step framework that covers how you can:

​Register now for this free live masterclass.

​Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​​​Seats are limited. Reserve your spot before they fill up.

Masterclass: How to Go from Sales-Led to Product-Led in 2022 🚀

Deciding whether a free trial, freemium, or hybrid model will work best for your business is challenging — especially as choosing the wrong one could potentially dent your business’ performance.

In this coaching call, we'll answer questions about helping you identify the best product-led model for your business.

: Thursday, March 31 from 12 pm to 2 pm ET

PLG Cohort Case Study: Reprise Launches a Freemium Model

​​Go beyond the basics and learn how to help your users become wildly successful using your product.

​​​You’ll learn a simple 4-step framework that covers how you can:

​​​Register now for this free live masterclass.

​​​Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​​​​​Seats are limited. Reserve your spot before they fill up.

Masterclass: How to Unlock Your Product-Led Growth in 2022

2023 is the year product-led companies will shine.

High inflation. High interest rates. High acquisition costs. Lower customer willingness to pay. High unemployment. Low venture funding. This is a recipe for a bad year ahead… especially for sales-led businesses.

this is one of the best times for product-led companies 

to gain market share, build incredible relationships with users, recruit world-class talent and grow sustainably.

In this 2 hr workshop, Wes Bush, bestselling author of “

” will breakdown what you need to do to build a winning product-led strategy in a recession.

You’ll walkaway with three main takeaways:

Please invite your go-to-market team to join. Product-led growth is cross collaborative and we’ll have activities that you can complete as a team. Plus, the fastest way to get buy-in for PLG is to get your team onboard right from the beginning.

Workshop: How to Build a Winning Product-Led Strategy 

Learn directly from Wes Bush in this hour-long workshop dedicated to teaching your team how to build a product-led strategy for your company.

How to Build a Winning Product-Led Growth Strategy

In this 3 hr workshop, Wes Bush, bestselling author of “

Sliding Scale

 You’ll learn how to define what it looks like for your business, and you’ll map out your ideal customer journey and segmentation strategy based on a proven research process.

All you have to do is attend the live workshop on March 28 to learn it yourself. 

ProductLed Accelerator Free Trial

What’s holding you back from scaling your product-led business?

In this workshop, we’re going to step away from the day-to-day and zoom out to analyze your business from 20,000 feet to discover what is holding your business from scaling faster.  

By the end of this workshop, you’ll gain clarity on what’s holding your product-led business back from scaling. 

This workshop is geared towards founders as we’ll be analyzing the entire business. 

How to Scale Your Product-Led Business

When you're in the daily grind, it's hard to uncover exactly 

On June 13, Wes Bush will be hosting a 1-hour live workshop that will shed light on the nine components of a product-led business you need to master to predictably scale your self-serve revenue.

you need to place your focus to gain the most leverage in your business.

This workshop is geared towards founders, as we’ll be dissecting your entire business.

Masterclass: How to Scale Your Self-Serve Revenue, Faster

​When you're in the daily grind, it's hard to uncover exactly 

​On June 20, Wes Bush will break down the three phases of growth for a product-led business and share with you the nine components you need to master to truly 2x your self-serve revenue.

We'll walk through an exercise that'll show you 

 you need to focus to gain the most leverage in your business. You'll leave knowing where you're getting stuck.

There is a small fee attached to this workshop. We've found that a small pricing barrier helps weed out those who aren't serious about implementing this strategy.

This workshop is geared toward Founders and CEOs who are bought into PLG and are ready to smash through any barriers they're facing – whether it be onboarding, pricing, model, or something else.