Events

The Bottoms Up community presents a power-packed webinar series with trailblazers from the PLG world.

If we did a survey and asked PLG teams to define their relationship with achieving revenue, the most common answer would be: "It's complicated" ❤️‍🩹

This Valentines Day, we're teaming up with

 for an insightful and interactive webinar.

We'll be talking about all things that matter - North star metrics. The ones that your team should swipe right on ;)

❤️ How to identify and pick a north star metric for each stage of your growth funnel

🚩 Common mistakes PLG companies make in the process

🤑 What are some strategies that worked for Amplitude with user acquisition

Come and join us. In the end, you'll leave with a "can't nobody hold me down" attitude 💪

is the Head of Growth Marketing at Amplitude. She is in charge of new user acquisition, activation, and monetisation. Beyond her role, she serves as an Advisor to multiple companies including Essence Venture Capital, Metaphor Data, and Metaplane. 

The Fault in our North Stars I PLG SaaS Webinar

Bridging the gap between revenue and product

Toplyne and Mixpanel present: Bottoms up! An evening of food, beer, a chance to connect with revenue and product leaders from the world of PLG SaaS, and - oh did we mention the beer?

Revenue, meet product. Product, say hello to revenue. We think ya'll will get along like a house on fire 🤝

If you are a senior Product Manager or an experienced Revenue Leader (Sales/RevOps/Growth) - come join us. This is exclusively for you. ✨

Bottoms Up! A PLG mixer by Toplyne 🤝 Mixpanel

If you're a SaaS company in 2023, your product analytics and revenue stack are likely living on completely different planets 🌍🪐

​But why? In the latest edition of Bottoms Up webinars, we get to the bottom of this with... 

​Kenneth was one of the first Enterprise AEs at Yammer in '09, and also their first CSM.

​He then had two ~4 year stints as Director of Enterprise Sales, first at 

​He then joined ClickUp as their first Sales Leader and eventually became the Global Director of Sales. This was back when ClickUp skyrocketed in revenue to $100m+ ARR in just about 2.5 years.

​As GTM Leader and advisor to many early stage start-ups, there are very few better placed to finally try to bridge the chasm between product analytics and revenue.

⚡️ Kenneth and Toplyne get to the bottom of...

Product Analytics, But For Revenue Teams I SaaS Webinar by Bottoms Up!

Arguably the greatest self-serve, bottom-up motion in the world. A masterclass in layering in sales on top of a PLG juggernaut.

In many ways, Figma is the GOAT of the PLG world.

On March 28, we sit down with their VP Sales & GM for APAC - 

Scott was Figma's first employee in APAC as Figma builds out a hub in Singapore to support their community across the region.

In short... he's building Figma's APAC Sales engine from scratch.

And for 45 minutes, we pick his brain on how he's doing it.

Building a Product-Led Sales Team From Scratch I SaaS Webinar

Product friction gets a bad rep, but when implemented well, can slingshot users further down the funnel - and boost engagement, reduce churn, and accelerate conversion & expansion.

When introduced in the right context, friction within the product can:

⏭️ Direct users to the next step in their onboarding

🎉 Delight users and invoke high brand recall

🪑 Invoke the IKEA effect and make users strong advocates

🏆 Nudge users to monetization & expansion pathways.

as we talk about why friction during onboarding can sometimes be... a good thing. 

Ramli John is the Content Director at Appcues, author of "Product-Led Onboarding”, and the Founder of Marketing Powerups - a weekly show and newsletter for marketers looking to level up their marketing and career. 

Beyond his job role, Ramli mentors for product adoption, lifecycle marketing, and user onboarding.

Product Friction: Not Always a Drag

There's a reason 65-70% (and rising) of the Forbes Cloud 100 are PLG companies.

 present: Growing revenue through an economic downturn, with lessons gleaned from analyzing 35,700 product-led businesses.

It's been a rough year for SaaS. Publicly traded cloud companies shed billions in value. The total number of venture deals and their dollar-measured value are set to fall around 50% compared to year-ago totals.

But in an industry facing its highest churn ever and sluggish acquisition, product-led businesses are a beacon of hope.

"75% of SaaS providers will apply product-led growth techniques to drive existing customer growth and expansion." 

Andrew and Ruchin will take your questions throughout the event AND in the dedicated 15-minute AMA at the end. Keep 'em ready.

is the Co-founder of Toplyne, a behavioral lead-scoring platform used by Canva and Vercel to find enterprise opportunities from their self-serve funnels. 

the all-in-one billing, subscription & tax compliance platform - saving time, money, and precious dev resources for SaaS businesses.

 is the only infra you need to manage them.

Product-Led Revenue through a Downturn: Lessons from 35.7k companies

Scaling a business in a hyper-competitive market is pretty common. 

Bootstrapping a business isn't exactly new, neither is running one with a lean team. 

But scaling a business to a $3M+ ARR with just 3 employees in a hyper-competitive market? Now that's not something you hear every day.

Esben Friis-Jensen is the co-founder and chief growth officer of Userflow, a no-code platform for building onboarding guides and product tours.

Esben left Cobalt in 2020 to start Userflow to help B2B SaaS companies acquire, onboard, and support their customers without any human touch, using a product-led growth motion.

Today, Userflow helps 600+ customers with onboarding, bringing in $3M+ in ARR with just 3 employees without a single dollar in VC funding.

Join Esben as he walks us through his playbook around:

🏋🏻‍♂️ Building a product that is a heavy-lifter of your GTM motion

📈 Scaling to a 7-figure ARR efficiently 

Esben will take your questions throughout the event and in the dedicated 15 mins AMA at the end.

Bootstrapping to $3M+ ARR with 3 employees 

, and serves as an advisor at Userled, inScreen, Sharing Tribe, and other companies. 

Apart from running one of the most popular podcasts (ProducTea with Leah) on PLG, she also runs a wildly popular Substack, where she's building a knowledge base around Product-led Growth/Sales, and scaling in B2B.

🧬 DNA changes required in an enterprise org. to adopt a product-led motion

🔥 Aligning siloed teams across sales, marketing, and product to drive success 

🛠 Infrastructure changes required in an enterprise org. to scale a product-led motion

✨ Re-structuring the definition of ICP in the event of free-user floodgates opening-up

This obviously isn't it. Apart from a bunch of other questions we want to flood Leah with, we also want you to ask your most burning questions.

Leah will thus take your questions throughout the event and in the dedicated 15 mins AMA at the end.

PLG for Enterprise: Moving from sales-led to product-led

Activation, Engagement, and Monetisation - Dani eats OKRs like these for breakfast at the internet's favorite video editing suite: VEED. Dani heads Product Growth here.

With monthly traffic in the tens of millions and monthly freemium sign-ups in the millions, it's safe to say that Veed's top-of-funnel engine is whirring on autopilot.

Monetizing their self-serve userbase on the other hand is a different kettle of fish.

We sit down with Dani to get to the science of self-serve monetization. Covering, but not limited to:

⚡️ Surfacing enterprise sales pipeline

🙋🏻‍♀️ And your questions as always.

Leave your questions with us while you register, and Dani will take them during the event. 

Dani Pavliuchkov is the Head of Product Growth at VEED. He leads x-functional teams in Activation, Engagement, Monetisation, CRM, Performance Marketing, and Affiliates. 

He's responsible for the product and growth strategy of the company, and the development of the growth culture in the org.

Toplyne is the behavioral lead scoring platform Canva & Vercel use to generate sales pipeline from their self-serve funnel.

To learn more, check out the interactive product tour here: 

Self-serve monetization 101: The VEED playbook

Join us for the Paddle and Toplyne Boat Party!  

We’ll be cruising along the Thames River in the largest spritsail Thames sailing barge to marvel at all of London’s beauty!  

Let’s get sailing and get ready to mix and mingle with SaaS Execs as we paddle around London and catch some toplyne views of London  - all puns intended.  

CXOs only.  Space is limited.  Reserve your spot today.  

 is the behavioral lead scoring platform used by subscription businesses like Cloudflare and Vercel to generate sales pipeline from their self-serve funnel.

 is the complete payments, tax, and subscriptions solution for SaaS - we do it for you, so you don’t have to. 

Fish & Ships - SaaStr Europa CXO Boat Party with Paddle & Toplyne

Free trials are like appetizers of the product-led world. 

They exist to get your users to try the whole buffet: your product.

But as any self-respecting chef or product-led GTM team will tell you, they can always be just that much better. 

Who better to help you improve those coveted conversion rates than someone who enables teams at Gorgias, Vidyard, and Make to run growth experiments without a single line of code?

Meet Jonathan Anderson, co-founder and CEO of Candu. Candu helps you create user experiences your customers need; fast.

With his previous stint as a revenue operator at LaunchDarkly, Jonathan understands exactly the problems GTM teams face with activation and conversion.

Join Jonathan and Rishen as we walk you through

⚡️ Framework for building better free-trials

💯 Favorite examples of companies getting free trials right

🔥 Tactical insights to move the needle on activation and conversion

​Jonathan and Rishen will take your questions throughout the event and in the dedicated 15 mins AMA at the end.

Building and optimizing a free trial that converts

Users abandon your sleek onboarding midway. 

A feature drives high-fives in one test group but yawns in another.

Every touchpoint in your user journey either sparks joy (+Psych) or saps energy (-Psych). It's the difference between a user's excitement at "One-click photo editing", and their overwhelm at "Complete this 10-step onboarding to access the product".

Wait, hold on. What is Psych? Glad you asked.

Psych is the framework used by companies like Dropbox, Facebook, and Airtable to detect and improve the way an experience affects a user's emotional energy while interacting with various touchpoints in your conversion funnel.

Meet Darius Contractor, the creator of Psych who has previously built and scaled products at Dropbox, Facebook, and Airtable.

🔥 Tactical insights into how Psych can be leveraged to increase funnel conversions

⚡️ His favorite examples of getting UX interactions right   

Darius will take your questions throughout the event and in the dedicated 15 mins AMA at the end.

Increase funnel conversions with Psych

A lead was bafflingly a no-show to the demo after showing initial intent.                                                                                                 You were surprisingly ghosted after the "perfect" demo.                 A deal mysteriously slipped out of your hands.

Every touchpoint in your sales journey either sparks joy (+Psych) or saps energy (-Psych). Think of the thrill when a prospect sees "30% savings on annual subscription", versus the dread they feel at "Kindly fill this 20-field form to see our demo."

Psych is the framework used by companies like Dropbox, Facebook, and Airtable to detect and improve the way an experience affects a user's emotional energy while interacting with various touchpoints in your sales funnel.

⚡️ His favorite examples of getting sales touchpoints right     ...and so much more

Increase win-rates with Psych

Toplyne and Userpilot present: "Onboard and Upward!" - How the best SaaS companies use first impressions (user onboarding) to drive revenue growth and monetization further down the funnel. 

​Yazan and Rishen will take your questions throughout the event AND in the dedicated 15-minute AMA at the end. Keep 'em ready.

is the CEO & Co-founder of Toplyne, the behavioral lead-scoring platform used by companies like Canva and Vercel to find enterprise opportunities from their self-serve funnels.

Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.

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Onboard and Upward

Step into the Time Capsule Afterparty: A realm where art, music, and celebration collide. 

Network, mix, and party with Toplyne, Paddle, and Common Room after Day 1 of SaaStr Annual. 

Your 2023 Time Capsule Party is set among curated exhibits from iconic moments and physical relics of the SaaS Industry's best-kept secrets. 

Featuring exhibits from SaaS's biggest companies and names. Submissions like:

Used to produce the unpredictable, chaotic data necessary for strong encryption.

🧑🏻‍🏫 The original Trello Board

: A real-life Trello board, used by the team during the early days of Atlassian.

: Physical copies of old Adobe software CDs contrasted with the current subscription card, symbolizing one of the most successful transitions from a physical product to a SaaS model.

: A life-size model of Freddie, Mailchimp's iconic mascot, to celebrate the brand identity of this leading email marketing SaaS platform.

: A giant screen showing the first text message ever sent using Twilio's platform, marking the start of cloud communication.

 puts you in the driver’s seat of the modern customer journey. Tap into product usage trends, social intent, and community conversations to grow fast.

Time Capsule SaaStr Afterparty with Toplyne, Paddle, & Common Room

A tasting and storytelling journey, delving deeper into the origins and tastes of the world's most iconic beer.

Join us for the Paddle and Toplyne Guinness Brewery Experience & Happy Hour!

Go behind the gates and enjoy a visit to historic places on the brewery site, a tour of Guinness Brewhouse 4, the famous underground tunnels, and more.

​CXOs only.  Space is limited.  Reserve your spot today.  

 is the complete payments, tax, and subscriptions solution for SaaS - we do it for you, so you don’t have to.

Rahul Krishnan

Events