Events

Meet P&Co

Customer research and interviews are crucial to building remarkable experiences—which in turn create longterm retention and scale revenue. Yet many founders can't prioritise this work. We've done our research (see what we did there) and found there are three main reasons customer interviews don't happen:

1 - They don't know how to recruit interviewees

3 - They don't know what to do with the data and a survey seems better

This free workshop will show you how to overcome all three (and a few you didn't even think of yet), followed by an ample Q&A and set of free resources to go forth and run your own research. NO upsells and we won't add you to a funnel.

How to Interview Customers

Are executives and senior leadership your target customer? Then you 

We'll be dispelling myths on how to sell to CEOs and people in leadership and creating an incredible opportunity for empathy and understanding. With a panel full of leaders, we'll gain unique insight into:

• How they really make vendor decisions

It's an opportunity to research your target customer—if that customer is C-suite. 

CEO, Freestyle & UK Business Woman of the Year

How to Sell to C-Suite

P&Co Members Only

To celebrate the launch of our resource library, we’ve got a special guest to answer your 

, a Sr. UX Researcher at LinkedIn will talk us through best practices, how the algorithm 

works and how to stand out on the platform. 

LinkedIn Q&A

Ask a Designer: How Developers & Designers Can Work Better Together

Designers & developers have one of the most nuanced and complicated relationships of any collaboration—and their skillset could not be any more diverse. Join Jim Publicover, a poet-turned-developer who decided the best way to work with designers would be to grab a beer and answer all their questions. Bridge the divide, bring your questions and invite your friends to this casual & safe zone where no question is a dumb question. 

(And join us in April when we host this event's OPPOSITE: Ask a Designer!)

Ask a Dev: What Designers Need to Know about Development. Q&A

Find Your Niche: Better positioning for easier sales

Small agencies & service-based businesses hit a critical point where they decide to hire someone to ‘take over sales.’ It seems like the obvious next step in growth and takes sales off your plate while you watch the new customers roll in. But even the most experienced sales people can’t just walk on to a new team and start selling. 

Before your first sales hire, there are a few internal steps to take to guarantee their success. Join Dana Publicover, founder of Publicover & Co + creator of the Sales Kit, to get primed for scaling sales at your B2B. 

This can’t-miss webinar is for service-based business leaders (freelancers, consultants, agencies and startups) who are ready to grow a sales team (or have already started). We’ll deliver a game-changing task list with actionable to-dos for a sales process so easy, it’s almost not fair to your competitors.

We'll hold nothing back—you'll be able to completely DIY without purchasing anything—and bring your biggest challenges for the Q&A.