Upcoming Events

Product-Led Growth Framework Masterclass

On-Demand Masterclasses

Live Q&A with Emilia Korczynska, Head of Marketing at UserPilot

Product-led highlights the importance of allowing your product to sell itself, and lots of great outputs to achieve that, from messaging to great onboarding, but how do you decide where to put your focus first? This is where your product adoption strategy kicks in - understanding how to best prioritize that strategy as a team.

In this live expert Q&A, Andrea Saez, Co-Founder of The Product Dynamic, will cover:

Can't make it? RSVP anyway, and I'll send you the recording after.

​Seats are limited. Reserve your spot before they fill up.

Live Expert Q&A: How to create a product adoption strategy with Andrea Saez

Reaching $1 million in annual recurring revenue (ARR) is a big target for a lot of small product-led businesses.

In this live expert Q&A, Corey Haines (former head of growth at Baremetrics and currently the founder of Swipe Files) breaks down his five-part framework to grow a product-led SaaS from $0 to $1M ARR.

Seats are limited. Reserve your spot before they fill up.

Live Expert Q&A: How to Grow a Product-Led SaaS Business from $0 to $1M+ ARR  With Corey Haines 

Being data-driven is basing decisions exclusively on available data, without understanding its origin or questioning its accuracy. On the other hand, someone who is data-led is comfortable working with data, has confidence talking about data, and is able to make data-informed decisions while factoring in intuition and experience.

In this live expert Q&A, Arpit Choudhury, Founder of Data-Led Academy, you will learn:

Live Expert Q&A: How to define and collect the right data for your product with Arpit Choudhury 

Getting into product-led growth from being a sales-driven organization is quite a decision and journey. Your salespeople are going to lose a lot of control and your product in itself needs to evolve for the PLG journey. 

Stephanie Cox, the VP of Sales and Marketing at Lumavate, joins Ramli John to discuss her experience and learnings from her PLG journey.

Live Expert Q&A: What it takes to go from sales-led to product-led with Stephanie Cox

Radical differentiation is the only way to stand out when clutter is everywhere. This is especially true for product-led businesses, where competition is so rampant. The only way to win is by standing out.

In this live expert Q&A, Louis Grenier, founder of the popular contrarian marketing podcast Everyone Hates Marketers, will share:

Live Expert Q&A: How to radically stand out from your competition with Louis Grenier                                       

"But we’re product-led. Our product is self-serve. Visitors can sign up and purchase it without the need of any salespeople, right?”

I’ve heard this too many times to count. 

This isn’t always the case. Let me be clear—being product-led doesn’t automatically mean you’re anti-sales.

, has built a 7-figure business by combining the best of both the product-led and sales-led world

Live Expert Q&A: How to grow a 7-figure SaaS business using product-led growth with Alison Taylor 

Join us for a conversation as we look at marketplace trends to see how B2B SaaS organizations are testing new CTAs to bring in new leads and drive business. In this panel discussion, we will look at the stories behind the numbers to learn how an effective CTA can help engage prospects and accelerate your product-led journey.

Can’t make it? Register anyway. We’ll send you the recording after.

Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs

In this live event, Wes Bush, author of the bestselling book Product-Led Growth, will give you a strong understanding of what product-led growth is all about. Plus, we’ll answer questions you might have about PLG.

We have 4 live sessions for you to pick from.

Please note: these are all the same sessions and presentations for each week.

Intro to Product-Led Growth

Product positioning is the basis of your marketing, sales, and product strategy. In this Q&A, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.

​​Seats are limited. Reserve your spot before they fill up.

Live Expert Q&A: April Dunford on Product Positioning

Intro to Product-Led Growth (June 2)

It’s launch day. You’ve done your customer research. The idea is validated. People have said that they’re going to pay you. 

Your mom signed up. She said that she loved your product. 

And then you find yourself reaching out to influencers. 

Every tweet you write has a million hashtags. 

Anything you can do to engage your audience and hope they convert.

Well, it doesn’t have to be this way. 

What you need is to build a growth engine for your product-led B2B SaaS. 

Something that’s going to get you trials and freemium signups while you sleep. 

And the good news is that, there’s a formula that you can follow to crack the back of the task. 

And the better news? 20% of the work will yield 80% of the results. 

In this webinar, Marc Thomas (Head of Growth at leading

B2B SaaS Marketing Agency Powered By Search

) will walk you through the exact steps that they’ve used to scale B2B SaaS companies’ MRR through demand gen. 

) is Head of Growth at B2B SaaS marketing agency

Previously, he ran growth at doopoll – a real time polling tool – where he changed the model from a sales-led to a product-led organisation growing organic conversions by over 1000% in 12 months. 

He writes about growth and marketing 2x a month at

Free Webinar: How to build a demand gen flywheel for a product-led B2B SaaS 

Just like dating, your company's growth depends on first impressions.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive. Easy. And fast.

What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.

In this interactive, fun presentation and Q&A, Ramli John, author of bestselling book 

™️, will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.

Product-Led Onboarding™️ Masterclass (June 16)

In this live Q&A, Emily González-Cebrián Lombán, CEO of FROGED, will share how to build a better onboarding experience from pricing page, sign up flow to the first valuable experience. She’ll also show how good onboarding can lead to better activation and retention rates.

Live Q&A: How to Build a Better Onboarding Experience with Emily Lombán, CEO of FROGED

In this live Q&A with Hiten Shah, Founder of Nira, Crazy Egg, and Kissmetrics.

​Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​Seats are limited. Reserve your spot before they fill up. 

Live Expert Q&A with Hiten Shah, Founder of Nira, Crazy Egg, and KISSMetrics

Today, the best product experience wins. Buyers are flocking to software that is easy to use, personalized, and always improving. Consistently delivering this experience is a challenge. But data is your friend. Learn how the product team at Pendo uses data to inform and improve decisions to deliver breakthrough product experiences.

The new product experience and how to deliver it

Moving from a sales-led organization to one focused on PLG is a transition that takes a lot of trial and error. After successfully making the move, the Chief Product Officer at Jebbit is sharing his knowledge and advice for teams thinking about becoming product-led.

Live Expert Q&A with Jonathan Sussman, Chief Product Officer at Jebbit

two years ago, I couldn’t have imagined the impact it’s had on helping people unlock their product’s growth.

There's a huge gap between learning about a strategy and implementing it within your company.

That’s why I’m doing this 1.5-hour free live PLG masterclass. 

Better yet, Ramli John, Managing Director at ProductLed, will join me to answer as many questions as you and your team may have.

Register now for this free live masterclass.

Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​​Seats are limited. Reserve your spot before they fill up.

P.S. Invite your whole team to this free masterclass to gain clarity and alignment. Send them here https://lu.ma/plg-masterclass

Product-Led Growth Masterclass

Join us for a LIVE interactive session with Wes Bush and Ramli John that will give an overview of what to expect over the next 6 weeks for the Product-Led Growth Certificate™️ program. 

We'll be closing access to this cohort of the Product-Led Growth Certificate program shortly after the call.

The Product-Led Growth Certificate™️ Program Kick-Off

How to Choose a Tech Stack for Product-Led GTM

As product-led growth (PLG) becomes the primary strategy for many new-age SaaS companies, existing tech stack best practices to support revenue teams are no longer relevant. We'll cover why choosing the right tech stack is critical in successfully executing a PLG strategy and provide tactical advice on the types of solutions to consider. You should leave this talk feeling fully equipped to get started on evaluating new tools to augment your existing tech stack.

Diana Hsieh, Head of Product and Co-Founder at Correlated

Diana is Head of Product and Co-Founder at Correlated, a revenue platform that helps PLG companies find more conversion and expansion opportunities. Prior to Correlated, Diana was the first product person at Cockroach Labs and Timescale, both of which are successful OSS databases that leveraged PLG models. She has focused primarily on enterprise software throughout her career with early experience investing in and supporting early stage enterprise startups as a venture capitalist. In her free time, she explores new restaurants and tries new wines around Boston.

How to choose a tech stack for Product-Led GTM

We've all been there. Product thinks their app is great, but Sales isn't selling it properly. Meanwhile, Sales thinks if Product just builds this or that feature, then customers will bite. How do we align Product and Sales? Product Qualified Leads is how top SaaS companies will increasingly do it. 

Friction Between your Product and Sales Teams? Here's How Product Qualified Leads Will Help.

Join us for a conversation on how growth teams can use their product to generate more leads and engage early prospects without needing to set up a trial account or train a freemium user.

Turning Your Product into a Lead Generation Machine

The way you're doing content marketing as a product-led company is heavily based on the lifecycle stage you're at. In this webinar, you'll learn exactly how to approach content marketing, what activities you need to invest time and resources on and common mistakes to avoid.  

1) Why your lifecycle stage matters when it comes to content marketing,

2) What are the exact activities you need to invest time and resources on as a product-led company,

3) Common mistakes product-led companies make when it comes to their content marketing strategies,   

Content Marketing Strategy for Product-Led Companies: The What, Why & How Behind It

PLG Certificate Cohort XX

There is a certain inertia that may lead SaaS companies to stay closer or even exclusively embrace one single approach: either product-led or sales-led. A one-dimensional tactic could be limiting your SaaS from maximizing its potential, however. Why? Buyers today do want an experience with quick gratification and more self-service. However, finding the right balance between self-service product learning and a more hands-on sales touch may add winning points for your team.

Join this workshop with Claudia Vasiliu, Product Strategist at Verifone, to learn how you can leverage a mix of both approaches depending on your product type and target market. Get insights on:

✔ Which company profile typically fits PLG and SLG strategies

✔ Why you shouldn’t follow an exclusive approach

✔ How to incorporate a mix of the two strategies, regardless of your traditional approach

How PLG and SLG can blend to
capture more of your business’
potential

What makes a product “PLG-ready”? With more SaaS companies adopting Product-Led Growth as their main strategy today, many still struggle to execute this transition.

On most PLG talks we tend to talk about the business side, but the development aspect is often overlooked.  Investing resources in creating a seamless product experience is taking a toll on the development teams. So how can you take the burden off your development, to achieve your PLG vision?

We all know what it looks like from the product side. Product managers constantly want to implement these PLG-related elements, but working with developers on building the required infrastructure to propel the PLG shift is creating increased cross-department friction.

In this webinar, we will be discussing the application side of the story for PLG success. This will not be a technical session, but a practical demonstration of the self-service and data-driven by-design concepts that are at the center of the PLG revolution.

The Challenge Behind PLG and Engineering: Eliminating the Friction

User sign ups increasing week over week? Tons of users raising their “hands” to talk to your team? Tons of product usage data but no idea how to use it within sales? You might be ready to explore a product-led 

 motion. In this session, I’ll cover how to layer sales on top of your self-serve flywheel. We’ll cover when is the right time to add a sales team (backed by real data from our survey of over 100 PLG companies), what people profiles to look for in your first few sales hires, and a quick overview of how to equip your sales team with product-qualified leads. 

5 Steps to follow when adding sales to your product-led motion

As a marketing leader at a PLG company, it is your responsibility to translate data into insights. But, with high volumes of often disparate data and buzz around AI and data science, where and how do you get started? Join us on November 17th as Francis Brero, Co-Founder and CPO at MadKudu, and Ramli John, Director of Training at ProductLed, share:

Data Science & AI: Moving Beyond the Buzz

Deep analytics are sometimes either too expensive or too complex to be widely used among all product-led teams. As a result, even the most mature PLG companies have trouble tracking their key SaaS metrics. Is it also true for you? Join this workshop with Gilles Samoun, founder & CEO of Salesmachine, to learn how to track your key SaaS metrics and start building your product-led trial conversion strategy. Get insights on:

What are your key SaaS metrics and why are they essential to building your PLG conversion strategy?

No-code is changing the way businesses win today. When a business expert can run experiments and impact full funnel growth on her own, the growth trajectory shifts like never before. Learn how no-code automations are further democratizing who wins online.

No-code Automation to Power Commerce Growth

Learn how to confidently drive the transition from a sales-led software company to a product-led one — using our proven 4-step framework.

​You’ll learn a simple 4-step framework that covers how you can:

​Register now for this free live masterclass.

​​​​​Seats are limited. Reserve your spot before they fill up.

Masterclass: How to Go from Sales-Led to Product-Led in 2022 🚀

Story-Driven Outreach for Product-Led Growth Companies is a webinar specifically for SaaS entrepreneurs. Crafting outreach will make or break your business. It’s a critical skill that so often is overlooked. Yet in order to get that interview, schedule that meeting, land a customer, build link backs, or get media coverage, you need to be able to stand out from the crowd. You do that by using the power of storytelling to align your team to your partners and then to your customers.

Story-Driven Outreach for Product-Led Growth Companies

Stop hiding your product in your marketing.

Learn how top marketers weave their products into their marketing in a way that solves their audience's problems and doesn't seem overly salesly.

In this webinar, we'll share how different marketers incorporate products into different points of their funnel and their results. Some product-led content we'll be discussing:

How to Incorporate Product Led Content into Every Step in the Funnel

SEO can be a great growth channel for product-led companies. However, most SaaS companies fail in SEO or avoid investing time and resources into it altogether. In this highly practical webinar, you'll learn everything there is to an SEO strategy that will help you make organic search one of your best-performing and cost-efficient growth channels.

SEO Strategy for Product-Led Companies: The What, Why & How Behind It

Deciding whether a free trial, freemium, or hybrid model will work best for your business is challenging — especially as choosing the wrong one could potentially dent your business’ performance.

In this coaching call, we'll answer questions about helping you identify the best product-led model for your business.

: Thursday, March 31 from 12 pm to 2 pm ET

PLG Cohort Case Study: Reprise Launches a Freemium Model

Join MarketMuse Co-Founder and CSO Jeff Coyle to learn how the content you put out will lead to massive product-led growth.

How Product-Led Growth Relies on Meaningful Content Auditing and Strategy

​​Go beyond the basics and learn how to help your users become wildly successful using your product.

​​​You’ll learn a simple 4-step framework that covers how you can:

​​​Register now for this free live masterclass.

​​​Can't make it? RSVP anyway, and we’ll send you the recording after.

​​​​​​​Seats are limited. Reserve your spot before they fill up.

Masterclass: How to Unlock Your Product-Led Growth in 2022

Learn directly from Wes Bush in this hour-long workshop dedicated to teaching your team how to build a product-led strategy for your company.

How to Build a Winning Product-Led Growth Strategy

Do you have any burning questions about user onboarding that you’d love an expert to answer?

Now is your chance to get Adam Jarzyn’s insight! 

On March 7, we’re hosting an AMA with one of our ProductLed Coaches Adam Jarczyn on the topic of user onboarding. All you have to do is submit your questions to 

, and we'll answer them at the live call. 

Even if you can’t make it, send your questions anyway, and we’ll send the recording afterwards.

We want you to get as much value as possible from this community, so please feel free to get into specifics here – we 

 to hear about the challenges you’re facing. Chances are, you’re not the only one. And if you ask them ahead of time, Adam can better prepare. 

If you’d rather your questions remain anonymous, feel free to DM me and I’ll make sure the question is asked on the live call.  

AMA with Adam Jarczyn: User Onboarding

With uncertainty looming, it’s key to be as efficient and effective with those using your product. This means tapping into product users that indicate high intent or interest to speak with Sales. But who are those people?  

In this panel discussion, we’re joined by GTM revenue leaders from Coda, Stripe and ProductLed to dig into how – so you can extract all potential revenue from your signups. 

PLS Panel Discussion: Finding Expansion Opportunities in Existing Users 

Want to get +10% more signups every month like clockwork?

In our ProductLed Acquisition course, you’ll acquire the skill of creating high-converting SaaS homepages forever. 

Not sure if this course is right for you? 

We get it. We’re in the era of “try before you buy.” 

That’s why we’ve opened up the first workshop in ProductLed Acquisition so you can try it out 

That way you can test out the waters and see if this course is the right fit for you and your team.

All you have to do is attend this live workshop on March 23 to see for yourself. 

ProductLed Acquisition – Free Trial

 You’ll learn how to define what it looks like for your business, and you’ll map out your ideal customer journey and segmentation strategy based on a proven research process.

All you have to do is attend the live workshop on March 28 to learn it yourself. 

ProductLed Accelerator Free Trial

It’s no secret. The transition from SLG to PLG is tough! This is why brought in Justin Diginelli and Peter Zawistowicz, formerly of MongoDB and currently at Pace, for an AMA where you can ask them your toughest transitioning questions. 

In this live AMA, they will cover topics such as:

Because the best way to learn is by picking the brains of those who’ve successfully done it before you.

AMA with Justin Diginelli and Peter Zawistowicz

While many executives rely on traditional product management, marketing departments, and customer success teams to lead a Product-Led Growth strategy, they often overlook a key group of players: 

These teams bring unique insights about what end users really need, insights that other departments may not have.

Join us for a live AMA session with Jeena James and Tim Kadlec  where they'll answer all your burning questions about how companies can leverage insights from developers and engineers to drive growth and product strategy. 

All you need to do is submit your question when you register, and they will answer them on the live call on May 17. 

P.S. Jeena and Tim have built and led developer-centric organizations at both large companies, as well as startups across Google, Snyk, Akamai and Catchpoint. So they're a great resource to tap into! 

How to leverage insights from developers & engineers to drive your PLG strategy

What’s holding you back from scaling your product-led business?

In this workshop, we’re going to step away from the day-to-day and zoom out to analyze your business from 20,000 feet to discover what is holding your business from scaling faster.  

By the end of this workshop, you’ll gain clarity on what’s holding your product-led business back from scaling. 

This workshop is geared towards founders as we’ll be analyzing the entire business. 

How to Scale Your Product-Led Business

Join us on June 8 for an in-depth conversation with Wes Bush and the VP of Product at Microsoft Teams on their journey.

 is focusing on product-led growth for its new offering: Communities.

Can't make it? Sign up anyway, and we'll send you the recording afterward.

Microsoft Teams' Journey with Product-Led Growth: Wes Bush and Amit Fulay

When you're in the daily grind, it's hard to uncover exactly 

On June 13, Wes Bush will be hosting a 1-hour live workshop that will shed light on the nine components of a product-led business you need to master to predictably scale your self-serve revenue.

you need to place your focus to gain the most leverage in your business.

This workshop is geared towards founders, as we’ll be dissecting your entire business.

Masterclass: How to Scale Your Self-Serve Revenue, Faster

​When you're in the daily grind, it's hard to uncover exactly 

​On June 20, Wes Bush will break down the three phases of growth for a product-led business and share with you the nine components you need to master to truly 2x your self-serve revenue.

We'll walk through an exercise that'll show you 

 you need to focus to gain the most leverage in your business. You'll leave knowing where you're getting stuck.

There is a small fee attached to this workshop. We've found that a small pricing barrier helps weed out those who aren't serious about implementing this strategy.

This workshop is geared toward Founders and CEOs who are bought into PLG and are ready to smash through any barriers they're facing – whether it be onboarding, pricing, model, or something else.