Events

Pearmill is a digital advertising studio managing millions of dollars of advertising in consumer, marketplace, and B2B industries. 

We regularly experiment with different ways to structure ad creative tests to maximize learning and performance. In this webinar, we will provide an overview of the different structures we use on Meta (Facebook, Instagram).

Over the years, we’ve refined our approach in order to:

Our Paid Social Lead will walk you through our full creative testing approach before we open it up for discussion and Q&A!

We will cover how to set up tests, and how to interpret the results, and how to structure your account overall to unlock performance.

Webinar: How to Structure Ad Creative Tests on Meta

Lavender

It’s the most profitable time of the year! 🌟🎁

With Black Friday and Cyber Monday upon us, we’ll be sharing our top e-comm paid social tips for the holiday season. We’ll cover:

Our experience comes from managing $80M+ of ad-spend every year to help companies like Toybox, Tovala, Suja, Autodesk, Evelyn & Bobbie, and more scale their ad-spend.

Black Friday 101 Webinar: Expert advice to structure & scale your Meta ads for BFCM

Dreamy

Working with a performance marketing agency or looking to onboard one? We'll run you through our world-class process for you to compare. 

Pearmill produces ads and manages multi-million-dollar budgets for leading companies like Autodesk, Elevate, Tovala, Ramp, and more. We’ll present our core growth process — Sprint Planning Model — and how we work with our clients to make the best decisions for their advertising budgets.

Our Senior Growth Manager, Nancy, will cover:

Webinar: A Sprint Planning Model To Run With Your Agency

Recently, many US-based healthcare companies have dealt with the repercussions of their bad tracking practices.

At Pearmill, we help direct-to-consumer healthcare companies think about their advertising and analytics infrastructure in a way that ensures they can compete in the market while being fully compliant and privacy-centric.This webinar will cover:

*​None of what we discuss is legal advice. Consult your general council or legal providers to ensure that you are compliant with HIPAA and/or other laws that apply to your company.

Webinar: Best Practices for Tracking for Healthcare Companies

​How can growth teams meet their companies' immediate revenue needs while maintaining long-term mindsets? How can you build the right marketing mix to enhance your existing success? How do you scale up as you maintain or reach profitability? What are the best strategies to focus on? 

We've partnered with Ethan Smith from Graphite to discuss the most performant strategies that you can implement over the next year.

 Come into our beautiful office, network with founders and growth executives, and join the conversation!

- Introducing AI into workflows for marketing

- Measuring success across paid, SEO, and other channels

- Technical creative production and process

Panel: Performant growth strategies for 2023 and beyond

Over the past few years, Digital Health has gone through a massive transformation. In this post-COVID world, healthcare companies use telehealth and health products more than ever to provide their services.

At Pearmill, we've helped companies like Ophelia, K Health, Mindbloom, Coa, and more scale via paid acquisition. For this event, we'll bring on some of our clients along with experts from our community to discuss the nuances of growing digital health products.

Use code 4242 (left numberpad) to enter the building. Come to Suite 300.

Growing Digital Health Products

​Pearmill is a digital advertising studio managing millions of dollars of advertising in consumer, marketplace, and B2B industries.

 the media buying structure that we use to run creative tests on Meta (Facebook, Instagram).

But how do you actually learn from these tests? How do you prioritize one set of ideas over the rest? How do you find a way to methodically scale your production to help unlock growth?

In this webinar, we will provide an overview of the process we use to learn from our creative tests on Meta, and how to prioritize concepts to test. It's a combination of art and science!

Join us to ask questions, or sign up to receive a recording of the webinar.

The Art and Science of Ad Creative Tests on Meta

Pearmill Nov 8th event

The Hypergrowth Experience EP07: Meltem Kuran

We're recording another episode of The Hypergrowth Experience! Join us live to ask questions and get to know the story of how Meltem Kuran helped Bench, and now 

Deel is undergoing hyper-growth, has rasied $629M to-date, and expanding their services to companies with remote cultures. We're so excited to have Meltem on the podcast to have her tell us the story behind the fast rise of Deel.

Meltem currently serves as the Head of Growth at Deel. Over the past few years, Deel has raised over $629M in funding and scaling globally to help remote companies service their teams.

We're so excited to have her on the podcast and learn from her experience both at Deel, Bench, and her path toward becoming a marketer.

The Hypergrowth Experience EP07: Global hyper-growth with Meltem Kuran from Deel

The Hypergrowth Experience EP06: Guillaume McIntyre

We're recording another episode of The Hypergrowth Experience! Join us live to ask questions and get to know the story of how Guillame McIntyre helped Instacart, and now Weee! scale to millions of users.

Guillaume currently serves as the VP Marketing at Weee! A grocery delivery startup focused on the Asian market. Previously he was VP Marketing at The Information, and Instacart before that.

We're honored to have him on our podcast and will go through his journey of what it took to manage budgets to scale up acquisition for the companies he's helped through his career.

The Hypergrowth Experience: Growing Marketplaces with Guillaume McIntyre

Most modern growth teams use a culture of experimentation as the main process to grow. There are lots of unknowns around how this process is meant to be run: what tooling to use, how often to run tests, and how to prioritize.

We're excited to have Seth and Aaron on our podcast to discuss their process of helping grow plenty of incredible companies: Firefox, Twitter, Strava, GrubHub, and more.

We'll cover what sorts of growth people to hire at different stages of your product, how to think about product-market-fit after the early stages of the company, and how to think about growth infrastructure (tech, marketing, ops).

 – VP Marketing, SoloLearn. Ex-Senior Dir. of Growth at Strava, ex-Head of Product Marketing at Twitter

Scaling Through Experimentation

Plenty of companies, both consumer and B2B have been built on top of communities. From Glossier to Github, these communities can be the force behind the growth of a company.

In this discussion, we're going to talk about what great communities look like from the outside and how to think about building them for your company.

Mike and Patrick are both incredibly thoughtful about this topic in general and bring a lot of expertise both individually, as well as from their experience working with many companies through their tooling for community building.

Building And Leveraging Communities For Growth

The process of building fast-growing SaaS companies is fundamentally different compared to consumer companies. Growth marketing was originated out of consumer companies like Facebook but the discipline has formed its own form for SaaS companies.

In this discussion, we're going to discuss what it takes to build fast-growing SaaS companies. Our guests have founded incredible companies that are slowly becoming icons in the SaaS market: Webflow and Outlier.

We'll explore how marketing, sales, and product can work together to grow the company and some of the challenges founders and growth teams face along the way.

Building Fast Growth SaaS Companies

As companies grow, the challenges aren't just limited to finding your customers and acquiring them. The company needs to learn how to build the right processes to continue its trajectory, and the growth teams need to learn to tap into company resources to continue scaling.

In this episode, we'll be having Amy (early Uber growth) and Jonathan (ex-CMO of Policy Genius) on to talk about the challenges of managing growth at fast-growth companies.

Both of our guests have been both operators and recently been on the venture capital side of startups, giving them a multi-dimensional perspective.

How do you manage up effectively? How do you work with product and engineering? How do you think about channel composition as you scale? What do the best companies look like from the outside?

These are questions that are seldom discussed in our community. Join us as we dig a little deeper than usual!

Scaling Growth teams in venture-backed companies

We've decided to host a community meet-up to help review ad creative you're running, and help you come up with the next iteration!

We're limited it to a handful of companies, after you sign-up we'll let you know if you'll be part of it!

Pearmill Community Creative Performance Discussion

 Event is already over! Feel free to sign-up to receive a recording of the event.

Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.

In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scaled up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.

We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SEM, SEO, etc.), and discuss how other companies could apply these structures to their own companies.

Nima Gardideh

Events