Events

Influencer marketing continues to be the least understood but most impactful type of digital marketing that any company large or small in any industry can implement.

The problem is that you need to better understand all of your various marketing options, how social media works, and what defines someone to have "influence".  You then need to understand the Creator Economy, and then try to figure out how to best find, work with, and generate relationships with external and internal influencers that have ROI value over time.

I am excited to present on this free educational webinar to help you be "re-introduced" to the power of influencer marketing and understand the many benefits it can have for your brand.

If you haven't heard of me, I am the author of the definitive book on influencer marketing, The Age of Influence (

), and I also speak, consult, and teach influencer marketing at the university level.

Join me to learn how to better frame influencer marketing in your own organization so that you can begin your 2023 marketing activities with a fresh perspective!

1) Due to limited space of 100 attendees, you must first apply to register. Those who use corporate email addresses (i.e. NOT 

 etc. email addresses) will be given first priority. If you have a special circumstance, feel free to email me: 

2) Yes, the webinar will be pre-recorded and available as a link to all who successfully register.

Re-Introducing the Benefits of Influencer Marketing

Test

Welcome to Breakthrough AI: Harnessing the Power of AI to Transform Your Small Business Marketing! 

This webinar will teach you how to unlock the power of AI to help you boost your small business marketing efforts. We will cover topics such as why you should use AI to automate processes, how to find the best AI tools for your business, how to get started with AI in small business marketing, and how to measure your success. We'll also give you some tips and tricks for getting the most out of AI in your small business marketing. By the end of this webinar, you'll have the skills and knowledge to start using AI to take your small business marketing to the next level.

In this webinar, I will be joined by Greg Starling, head of Tailwind’s Innovation Lab. Over the last 25 years in the technology industry, he has managed and directed technology teams as VP of Technology, CIO, and CTO.

Greg has directly worked with over half of the Fortune 100 companies and was integral in some of the latest innovations coming out of both Apple and AirBnB’s labs. He’s spun up a few side projects that have been featured in places like Wired Magazine, Inc, and Mashable, and is currently writing a book on Generative AI.

We hope you're excited to get started with AI and join us in transforming your small business marketing!

​1) Due to limited space of 100 attendees, you must first apply to register. Those who use corporate email addresses (i.e. NOT 

Harnessing the Power of A.I. to Transform Your Small Business Marketing

This webinar will teach you how to unlock the power of real-time insights to boost your digital marketing performance and ROI. We will cover topics such as; 

1.The importance of data-driven digital marketing - why data is critical to the success of digital marketing efforts and how it can help businesses achieve growth.

2.Types of data that are useful for digital marketing, such as website analytics, social media metrics, content and creative performance.

3.How to gather and analyze data from various sources, including web analytics tools, social media listening platforms and advertising accounts.

4.How to use data insights to develop effective digital marketing strategies that target the right audiences, create engaging content, and drive conversions.

5.How to measure the success of digital marketing campaigns using key performance indicators (KPIs) to continually optimize and improve campaigns over time.

After this session you’ll have the skills, knowledge and tool to start using digital marketing performance data to take your digital marketing to the next level.

​In this webinar, I will be joined by Emma Lo Russo, CEO & Co-founder of Digivizer Australia’s leading digital insights technology and activation company. Digivizer is a top agency and technology partner to all the major social, search and web platforms and the first and only Australian company awarded  LinkedIn Marketing Partner status.

She's a recognized advocate for start-ups, and is a recognized commentator on digital marketing and technology. Emma won the 2014 Carnegieʼs Den investment round which led to further funding, and is a Portfolio CEO for Heads Over Heels. She is a recipient of the AGSM Anita Prabhu Women Leaders in Business Award for entrepreneurship, innovation, leadership and business acumen, was awarded the Pearcey Foundation Tech Entrepreneur of the Year Award for NSW in 2016, won the ACS CXO Disruptor of the Year Award in 2018 and an ACS award for Thought Leadership in 2019, and won Entrepreneur of the Year in the 2021 ARN Women in ICT Awards.

Emma holds an MBA from the Australian Graduate School of Management at the University of NSW, and has completed further education in Leadership and Negotiation with Harvard University.

​We look forward to helping you discover the role of insights in transforming your digital marketing and business growth!

​​1) Due to limited space of 500 attendees, you must first apply to register. Those who use corporate email addresses (i.e. NOT 

2) The webinar will be pre-recorded and available as a link to all who successfully register.

Neal Schaffer

Events