Events

It’s a full-time job figuring out what AI workflows to adopt. We want to make it a bit easier…so we’re bringing together a bunch of AI companies to give walkthroughs of specific workflows just for B2B marketers.

It’s totally free for you and will be recorded if you can’t make it live. But live is more fun! 

MKT1 AI Showcase

MARKETING REPORTING & FORECASTING IN A SPREADSHEET WORKSHOP

This interactive session is hosted by MKT1 & Recalc Academy. Recalc teaches courses on spreadsheets and finance.

This workshop is ideal for marketers at early & growth stage B2B startups who want to get better at analyzing marketing data & building forecasts in Excel or Google Sheets.

You'll also get a complete marketing reporting and forecasting template with a whole bunch of tabs you can use in the future.

MKT1 & Recalc Academy Workshop

Whether founder-driven, thesis driven, sector focused, or geographically focused, every successful angel investor or VC has an investment thesis or focus area, even if it's purposefully 'generalist.' 

Our speakers are full-time VCs, not to mention prior operators from companies like Quora, Meta, Cruise, and WeWork. Collectively they have founded their own VC firms and worked for top tier multi-stage firms. Each is now known within the startup community for something specific. They'll be sharing how they found their niche, and how you can too.

 is the co-founder at MKT1 Capital where she invests in early-stage B2B startups and helps them build their marketing team and strategy. Prior to founding MKT1, she built and led marketing and operations teams at several high-growth startups including Intercom, Box, Facebook, and Scalyr (acq by SentinelOne). Her experience in both marketing and operations brings a holistic view to help founders grow their businesses. She lives in the Bay Area with her 2 young kids and enjoys taking advantage of the amazing running trails on the peninsula.

 is the founder and GP of an eponymous $25M pre-seed/seed rolling fund focused on marketplaces, fintech, future of work, and dev tools. Sarah was previously a partner at Bain Capital Ventures, Graph Ventures, and active angel deploying $50M into 60+ companies including Airtable, BetterUp, Lime, Archive, Arc, and more. She spent 10+ years scaling global teams at Facebook and Quora. Based in Menlo Park, Sarah teaches at Stanford and has degrees from Stanford GSB and University of Wisconsin. She and her husband Kyle enjoy his cooking and wine expertise over strategy board games after wrangling their two young kids to bed.

 is a Principal at Bain Capital Ventures (“BCV”) where she invests in early-stage opportunities in horizontal and vertical SaaS. Prior to BCV, she was a founding team member at the Creator Fund, WeWork’s early-stage venture fund, and started her career doing industrial investment banking at Goldman Sachs. She grew up on a farm in New Jersey and currently lives in San Francisco.

 is the founding General Partner at The Council Fund, a pre-seed fund focused on B2B software for legacy industries like manufacturing, logistics, construction, healthcare, and agriculture. Prior to running The Council Fund, Amber angel invested for years and worked for companies like Snap, Cruise, Apple, Lilly, and Atmos. She grew up in the Midwest and studied Mechanical Engineering. Now she lives with her husband, chow chow, and daughter in San Francisco.

Finding Your Niche as an Investor | VC Panel

Learn how to to use your product marketing research, GTM motion, and marketing advantages to build the right marketing strategy for your company in this interactive workshop led by Emily Kramer.

https://www.mkt1.co/events/marketing-strategy-drivers-workshop

MKT1 WORKSHOP: THE 3 KEY DRIVERS OF B2B MARKETING STRATEGY

Hiring your 1st (or 2nd, or 3rd) marketer is hard to get right. In this workshop, you will learn what matters most in your first marketing hires, what skills are nice to have vs need to have, and how to interview candidates so you find the right fit for your startup.

Led by Kathleen Estreich, Co-founder @ MKT1. Former Marketing, Ops & Recruiting Leader at Scalyr, Intercom, Box, & Facebook

This interactive workshop will feature slides from MKT1, breakout groups, and Q&A. It's built primarily for early & growth-stage B2B startup founders, but also a great fit for recruiters at companies and VC firms and curious marketing leaders.

MKT1 WORKSHOP: HOW TO HIRE YOUR FIRST FEW B2B MARKETERS

Very few marketers are investors. We want to change that. The MKT1 Capital Team will talk about the different ways to invest, how to pitch your value as a marketer, and tell you a bit about our new fund.