Events

During this session we'll review 4 submitted emails and give actionable feedback to help you write emails that your customers like getting, don’t feel spammy, and actually convert.

You can choose to attend this session as an editor (someone giving feedback) or as an author (someone receiving feedback).

As an editor, you just need to bring your kindness and your suggestions.

As an author, all you need to bring is one email to share with the crew and provide some context about who the email is intended for / where they are in your funnel. 

Think, your welcome email, a past sales email, an abandoned cart email, or newsletter! 

Send a screenshot or forward your email to 

Come hang with us and get some feedback on a key email in your funnel.

Growclass Sessions: Email Tear Ups with Mariam Zohouri

All the traffic in the world doesn't matter if your copy doesn’t connect to your audience. When customers read what you write, you want them to say “they’re talking to 

 Great copy sells. With the power of solid, persuasive copy you can 5x your conversion rate by resolving your audience’s objections to joining your program, booking you as their consultant, or buying your product. 

Whether you're writing ad copy, a long-form blog post or a landing page, copywriting expert Mariam Zohouri will guide you through five practical strategies to write copy that will get your audience excited and boost sales.

Learn how write copy that actually converts with Mariam Zohouri

When times are tough or we’re simply feeling stuck, it’s great to call upon the expertise of a professional coach to help us find our way forward—but we don’t always have the time or the money! The good news is, with the right tools, anyone can learn to coach themselves.

Join us for a workshop that will help you learn how to 

Be Your Own Coach: A Crash Course to Start Self-reflecting with Purpose

, hosted by communication coach Caitlin Harper.

In this workshop you'll learn those tools and test them out in real time so you can start coaching yourself today.

- How to create psychological distance and approach your self-coaching session mindfully

- The framework of questions to ask yourself to gain greater self-awareness

- How to set goals to get you where you want to be

Caitlin is a writer, coach, speaker, and the founder of Commcoterie, a communication consultancy that works with individuals and organizations. She breaks down sometimes-scary communication topics like coaching and thought leadership so anyone can learn the tools and skills they need to make their communication more effective, inclusive, and engaging.


Be Your Own Coach: A Crash Course to Start Self-reflecting with Purpose feat. Caitlin Harper

If you lead a marketing organization, or you're a founder or exec staring down Q3 and Q4 planning for your marketing org, you're probably feeling uneasy about how to find, prioritize, and plan for growth.

In this workshop, we'll dive into how to find the most impactful marketing opportunities for your team, dig into how to build your strategy and set your team up for success.

How to Design an Innovative Growth Strategy 

Have you ever wanted to write a book? Become a painter? Design a game? 

Sometimes it all sounds too good to be true. How can you have a creative life and still make a living? Can your day job help you fuel that dream? 

Join us for this session with Author and Marketing Executive, E. M. Williams, as she walks us through her journey from startup marketer to self-published fantasy author. 

We'll talk about getting curious, forming daily habits and taking the big swings.

You’ll learn how you can build creativity inside your life to achieve your goals and dreams.

E. M. Williams has written all her life. In May 2022, she published Chaos Calling: Book I of The Xenthian Cycle, a fantasy action novel set that draws inspiration from her work as a marketing leader in Toronto’s startup sector.

In 2012, she gave a TedxTalk on women, superheroes and power. Originally intended to make her past scholarship work more accessible to a wider audience, it inadvertently supercharged her writing. Chaos Calling is the result of 10 years of follow-up work.

Creative Journeys: Finding joy amid the grind with E. M. Williams

Keeping up with social media is a lot of work. Are you  posting too many TikToks? Not enough TikToks? What about Reels?

Knowing where to post and how often is just the first part. You want to make sure all your efforts are translating into real results for your business. And to do this you need to set your team up for success. 

But what does success look like when algorithms are constantly changing?

Social media doesn’t have to be a mystery. During this session Growth Marketer and Founder, Jas Banwait Gill, will help us 

Demystify Social Media Strategy & Hiring. 

You’ll learn how to determine your social media strategy, how to hire based on the stage of your business, and understanding social media trends – like Tiktok vs Reels.

Jas started her career when social media was just becoming relevant making her a true pioneer in the industry. She has spent more than 15 years building social media teams and strategies from scratch. Overtime, she’s learned what really works when you look at social media from a business lens and she loves to share her knowledge with others.

Demystifying Social Media Strategy & Hiring with Jas Banwait Gill

During this session we’ll review 4 websites and give actionable feedback to improve your conversion and drive more sales from your landing page copy.

You can attend this session as an editor (someone giving feedback) or as a submitter (someone receiving feedback).

As an editor, you just need to share your kindness and your suggestions.

. On the call we’ll share our screen and ask you to provide some context about your product/ service before we open the floor up for feedback.

If you do not have a website to be reviewed, please join us anyway––there’s so much to learn!

Copywriting Tear Ups with Sarah Stockdale

In this interactive workshop we will explore the difference between personal resilience and career resilience. You’ll walk away with strategies you can use to improve your resilience and own your career growth. 

How to improve your resilience to own your career growth!

Got a burning question about Growth Marketing?

Join me for this Ask me Anything session.

I'll answer all of your copywriting, email marketing, and content marketing questions— and folks who come will get a little something special.

Ask Me Anything with Sarah Stockdale

What is no-code growth you ask? It's a movement to build apps, automation, sites, and more, without ever touching a line of code.

Emily Lonetto is the Director of Community at Webflow – a platform that allows users to design, build, and launch websites with no code.

She’ll teach you how to become a master of automating tedious manual processes, building gorgeous sites, and voice apps with her no-code toolkit.

No Code Growth with Emily Lonetto 

Carve out some space for fall goals cleaning. In this session, we’ll approach goal setting without the hustle culture. 

• What you want to achieve personally and professionally 

• How you want to feel when you accomplish your goals

• What you can do to achieve your goals 

Come with a great notebook, ready to have your camera on and engage with the crew.

Goal Setting Workshop

There are only 4 spots available for submissions, please send your URL to 

 if you’d like your website to be reviewed.

Copywriting Tear Up session

If you’re having trouble getting your Google Ads to convert – this is the session for you. 

We’ll sit down with Adam Scanlon to chat all about Google Ads.

Adam is the co-founder of Client Magnet, one of Toronto’s top digital ad agencies. He has a long track record and expertise in online client acquisition with Google Ads being his specialty.

He’ll be sharing expert tips to increase your ad performance, troubleshoot poor performance, and optimize your budget.

If you have specific questions for Adam please send them to 

Google Ads Fireside Chat with Adam Scanlon

How we interact in the day-to-day is a reflection of internal biases, motivators, beliefs, and values that create our behaviour. 

As leaders, we often quiet these internal elements and interact with our teams according to best practices. While we can put up a facade when leading our teams, this approach is not sustainable. 

To be effective empathy-based leaders, we must unpack the different dimensions of what makes us a leader and develop each from the inside out. 

 (Attributes, Behaviours and Skills) with Author and Founder, 

Ciara is a New York City-based Author on Leadership, Startup Advisor, Entre-Leader Business Consultant, a multi-disciplinary Founder, an Award- Winning Strategist, and an International Speaker. A disciple of “Start With Why”, her purpose is to guide others through transformative thinking as they build businesses, teams, and personal purpose that inspire change. 

, we’ll explore the belief that effective leadership is more than learning how to successfully resolve conflict, delegate, organize or communicate. 

- The three layers of a leader: Attributes, Behaviours and Skills

- How to identify key elements within each layer that impact leadership

- Ways to support growth for Attributes, Behaviours and Skills.

The 3D Leader - Building Your ABS with Ciara Ungar

Creating videos has never been more important for your content marketing strategy, but with the growing list of video platforms like TikTok, Instagram Reels and YouTube demanding your time and attention, your stage fright is on overload. 

Join us for a session with Desiree Martinez as she breaks down how any business can find and utilize video trends and search-driven video content to connect with your target demographic, solve problems, and get you leads.

Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. 

, she helps build economic impact and equality for the female creator economy with community, education & resources.

How to Implement a Video Marketing Strategy with Desiree Martinez

review 4 sales emails OR website sale copy

 and give you actionable feedback to improve your Black Friday / Cyber Monday sales plans.

Black Friday/ Cyber Monday Tear up session 

In this session we welcome Certified Life & Career Coach Gloria Eid.

Gloria serves as a guide for emotionally intelligent humans who have big dreams, fierce hearts, and creative minds. She's trained in Applied Depths coaching, and has extensive experience building inclusive communities and high-performing teams.

Gloria leads monthly group coaching sessions for the Growclass community where she helps folks navigate the pains of growth using conscious leadership, kind communication, and transformational self-mastery. Her goal is to help you fulfil your life's work in your own way, on your own terms, and by your own rules.

During this workshop she’ll be guiding you through some strategies to use to quiet your inner critic, and help you navigate building more confidence as you acquire new skills through Growclass.

Inner Critic Workshop with Gloria Eid 

In this workshop we’ll dive into practical ways you can clarify your offer, resolve objections, and infuse personality and humanity into your copy. You’ll leave with templates and exercises to make getting started feel so much easier. 

How to Write Copy that Converts with Sarah Stockdale

Carving out some time to spend with our chosen family. Thank you for making Growclass and Gather feel 

Growclass Alumni Reunion

On the call we’ll share our screen and ask you to provide some context about your product/ service before we open the floor up for feedback.

Is your email marketing strategy ready to roll for December?

Set yourself up to achieve your marketing goals for Q4 with emails that your customers like getting, don’t feel spammy, and actually convert.

There is a psychology behind it. There are templates. There are secrets. Sarah will spill the tea and help you revamp some of your most important sales emails.

You’ll learn 3 key tips to help you write more personal, convincing, and effective marketing emails that won't end up in the trash.

How to write emails that convert 

Join us for a primer on how to construct and tell great stories.

From the copy you write to getting up on that (Zoom) stage and giving a talk, to crafting that podcast script— the best marketers are master storytellers.

Jeff Gadway, the Co-Founder of Galvanize will join us to walk us through how to do it really well.

You'll leave this workshop feeling confident to write that talk, script your podcast, or tell your brand story.

Storytelling Workshop with Jeff Gadway 

The Growclass Get Sh*t Done in 2023 challenge is 14 days of micro-challenges for entrepreneurs, freelancers, and side hustlers to help you learn from 2022, to set real growth goals, create your 90-day plan, and keep you on track to build a business that feels good in 2023. 

In this session, we'll work through a group reflection activity to dig into learnings from 2022. 

What learnings do you need to carry through into 2023?

In this session, we'll dig into setting goals and targets for 2023. You'll be guided through an intentional goal-setting activity that will go beyond revenue targets and will dig into how you want your business to function and feel in 2023.

In this session, you'll take everything we've learned from the first two sessions to build your 90-day plan. This will include structures you need to put in place for your business to function better in 2023, revenue targets, and a loose growth channel plan that can be easily adapted as you work through Q1. 

Make sh*t happen in 2023 | 14 Day Challenge

When life gets busy we often forget to take care of ourselves. 

Sleep goes out the window, water intake is replaced by caffeine and nutritious meals come in the form of take out containers. We get it, we’ve all been there. But there is a better way.

You’re invited to a workshop that will help you prioritize yourself, your wellness, your mental health when life gets hectic. 

Prioritize Yourself in the Midst of Chaos with Chloe Wilde

In this 45-minute session, Nodira will guide you through her well-tested framework for weekly planning that you can put into practice right away. She’ll help you get organized, get inspired, and set yourself up for an amazing week ahead.

Refocus & Recharge: A Weekly Planning Workshop with Nodira Khoussainova

A strong professional brand opens doors both internally and externally. 

It's the competitive edge you have to get promoted, be invited to speaking engagements, publish your writing, and build credibility in your organization. 

In this interactive workshop, we'll dig into practical ways you can hone a positive personal brand, and come away with a simple, but powerful action plan to build your brand in 2023.

How to Develop Your Personal Brand with Sarah Stockdale

This session is a time block for us to work together on Zoom. Silent ‘work with me’ coworker style.

We take 5 minutes at the beginning to say what we're working on, and we check in for the last 5 minutes. With 50 minutes of heads down silent working time.

Co-working session

No one is born a good writer. It’s a muscle you have to build over years of practice. This may seem like a daunting task, but it’s all part of the process.

Whether you have to write for work, you want to script a podcast, or start a newsletter— this workshop will give you clear takeaways to improve your writing voice.

How to Find Your Writing Voice with Sarah Stockdale

Have you ever felt like you’re working for free on a never-ending project with a client who is losing trust and patience with you by the day?

If client work is becoming frustrating, it could be that you aren't setting and enforcing expectations well. Arianne has spent nearly two decades honing her process to set decisive boundaries with clients that they feel great about.

In this session, she’ll share exactly how to take control of any kind of project with any type of personality and cut down on surprises.

How to Set Expectations With Clients to Avoid Scope Creep with Arianne Foulks

We're so excited to welcome Rand Fishkin to join the Growclass community for a Fireside Chat on 

How to use audience research to find and convert more of your people

, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, 

. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author 

. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.

Growclass Presents: A Fireside Chat with Rand Fishkin

In this interactive session Twanna Toliver will show you how to turn your day job into your side hustle and make them your first client!

Twanna is a Business Strategist and Founder of 

. She is dedicated to providing ambitious women currently in corporate careers monetize their gifts and turn their expertise into profitable businesses.

We’ll go over how to take inventory of your gifts and talents to think like an entrepreneur.

- Solve business challenges through personal healing (doing business from wisdom not wounds)

Nothing is Wasted: Leverage your skills to go from employee to entrepreneur mindset

 or DM me on Slack  to submit a website for this session. 

During this session Mohammed will equip you with actionable tools and insights to help you feel more confident about managing your freelance finances.

Mohammed is the CEO and Co-founder of Benji— an expense tracker for freelancers. Aside from having worked at two of Canada's Big Five banks and an accounting software startup, he is genuinely interested in personal finances and learning about how more people can achieve their definition of "financial freedom."

In addition to the recording, you’ll leave this workshop with a cash flow spreadsheet, an expense tracking spreadsheet, and a PDF with key points covered in the talk.

Conquer Your Freelance Finances with Mohammed Asaduallah

Have you ever dreamt of creating your own online course but aren’t quite sure where to start?

It's time to stop seeing people with less experience, getting paid for something you could teach in your sleep.

Gwen helps in-demand professionals, digital creators, and best-selling authors turn their knowledge into online courses. With over a decade of experience, Gwen has created 80+ courses, acquired +1m students and invested  +10,000 hours  in the industry!

You’ll leave this session with clarity on how to create the first version of your online course and the next micro action you can take to make progress.

How to Create and Sell Your Online Course with Gwen Aussem

In this interactive, practical, and actionable session Mariya Delano will teach you a radically different approach to content creation & planning.

Mariya is the founder of Kalyna Marketing, a content marketing agency for B2B technical brands. She helps clients with content marketing strategy, tactics, and execution.

We won't talk about keyword research, publishing calendars, or typical methods for crafting content strategies and briefs in this session.

Instead, we will start with the human psychology at the root of all good marketing: who do you want to engage with the pieces you're creating, and why should they care?

1. Audit content by digging deeper than word counts, pillars, or funnel stages.

2. Ask better questions to systematically develop a unique and compelling point of view.

3. Plan and research content campaigns by embracing approaches that your competitors are too afraid to try.

“So what?”: How to Create Better Content & Improve Your Marketing With One Question

This session is for anyone looking for an encouraging permission slip to move on from the job they've fallen out of love with, and it's especially for folks who are yearning to create some space and time off to pause, reset, and redirect their life and career focus. 

Join Gloria Eid, life & leadership coach and self-proclaimed quitting aficionado, to learn why it's okay to quit things -- even good jobs we love -- why we don't, and what to keep in mind if quitting is in your recent future.

1) Explore some themes, scenarios, and patterns at work that can indicate it could be time to quit

2) Discover the four core underlying fears & beliefs that prevent us from moving on

3) Discern your focus, intention, and purpose of your next chapter based on the Energy x Fulfillment Matrix

Why It’s OK to Quit Good Things (And Why We Don’t) w Gloria Eid

In this session Kirsti McNabney will spill all the BTS secrets of what you need to know about starting a podcast – from how the heck it even works to what recording tools you need, how to get your first guest and more. 

And she’ll also leave the floor open for anyone to ask questions so you can become confident enough to take the first step!

Kirsti is a marketing strategist and the host of the Thinking About podcast. 

After years of thinking about having her own podcast, she finally started one in 2022. And managed to earn a spot in the top 10% of most globally shared podcasts in the 2022 Spotify Wrapped. With just under 50 episodes in about a year, she has hosted guests like Danielle Robay, Siff Haider, Scout Sobel and more.

Ask Me Anything - How to start a podcast with Kirsti McNabney

Marianne Bulger is a Partner at True Search, a product-driven executive search firm that helps innovative companies fill mission-critical leadership roles.

With over ten years of experience, Marianne has helped build a world-renowned accelerator, co-founded Canada's largest tech meetup group, operated within early-stage startups, worked as a partner in venture capital, and founded a national talent organization. 

Her goal is to help growing tech companies build stronger teams through talent strategy, network intelligence, better workplace culture, and a creative operator mindset.

Bring all your questions about job searching and negotiations for Marianne!

Ask Me Anything: Job Searching and Negotiations with Marianne Bulger

A strong professional brand opens doors both internally and externally. 

Sarah Stockdale is the Founder of Growclass a universe of practical marketing courses taught by experts, and an incredibly kind community. She’s also a TEDx speaker, the author of We Need To Talk About This newsletter, and the Host of The Growth Effect podcast.

How to Develop your Personal Brand with Sarah Stockdale

To submit your website, please send your website URL to 

There are only 4 spots available and we will be choosing folks on a first come first serve basis. 

If you do not have a website to be reviewed, please join us anyway –– there’s so much to learn from others!

Sarah Stockdale is the Founder of Growclass a universe of practical marketing courses taught by experts, and an incredibly kind community. Sarah has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. 

Coffee and Conversion Copywriting with Sarah Stockdale

Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too).

When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.

Join us as we dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.

🧠 How do language models like ChatGPT actually work?

🚩 What are their limitations and drawbacks?

🛠 What can I use them for in my marketing?

🌱 How can I stay on top of new marketing tech?

How AI is Impacting Marketing with Sarah Stockdale

Alex Shipillo, VP of Growth Marketing at Clio, joins us for an intimate fireside chat to answer all of your questions about interviewing for growth roles. 

We'll discuss how to prepare for a growth interview, how to best represent your experience, and pitfalls to avoid. 