Events

In this session, we’ll approach 2024 goal setting without the hustle culture.

 Please come with a great notebook, ready to have your camera on and engage with the crew.

Goal Setting Workshop with Sarah Stockdale

Join us for a 60-minute workshop that is targeted to help with burnout, Sunday/weekend scaries, and the general feeling of being overwhelmed. 

 You’ll learn 4 simple steps you can take every Friday that will allow you to enter the weekend (& holiday season) feeling: in control, calm, and accomplished. 

Fabienne Gordon is a seasoned strategist and ICF certified life coach that is on a mission to make life coaching more accessible, relatable and tangible. With that mission in mind, she started her coaching practice @dolifework.

One of her favourite things to do is bring the power of life coaching to the corporate world/ young professionals and equip them with tools that can help them create a mutually beneficial relationship with their life & work + mitigate burnout, induce a feeling of control and help individuals/teams foster joy & fulfillment in both their personal and professional lives.

The Friday Checklist: Cure the Sunday Scaries with Fabienne Gordon

The best growth marketers, founders, and entrepreneurs leverage no-code tools to automate boring or time-consuming manual tasks, integrate workflows, or even spec and build entire products. 

Emily Lonetto is the Director of Community & Agency Marketing at Webflow– a platform that allows users to design, build, and launch websites with no code. In her spare time, Emily co-runs GrowthTO — the largest organization of growth practitioners in Canada.

In this session you'll learn how to become a master of automating tedious manual processes, building gorgeous sites, and voice apps using Emily's no-code toolkit.

No Code Growth with Emily Lonetto

review 4 sales emails OR website sale copy

 and give you actionable feedback to improve your Black Friday / Cyber Monday sales plans.

You can attend this session as an editor (someone giving feedback) or as a submitter (someone receiving feedback). 

As an editor, you just need to share your kindness and your suggestions.

 As a submitter, we’ll share our screen and ask you to provide some context about your product/ service before we open the floor up for feedback.

 If you do not have an email or website to be reviewed, please join us anyway –– there’s so much to learn!

Black Friday / Cyber Monday Tear Up session w Sarah Stockdale

In this interactive workshop we’ll dig into how to build a content marketing strategy that doesn’t collect dust in your Google Drive. Let’s go from “blog once a week” to a key-word researched, thoughtful, and doable content strategy that will bring in new traffic, customers, and interest.

Sarah is the Founder of Growclass, and the Author of We Need To Talk About this, a popular newsletter for millennial women, and the host of The Growth Effect, a top charting business podcast.

Sarah has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave which was acquired by H&R Block in one of the largest Canadian exits of all time. She then led international growth teams at Tilt, which was acquired by Airbnb in 2017 before founding Growclass.

How to build a content marketing strategy that works with Sarah Stockdale

If you’ve been dealing with stress and burnout in your current role, uncertainty in the job market, or lacking confidence to convey your qualifications effectively, this session is for you. 

Jenn Walker Wall will share her framework that’s helped hundreds of job seekers curb overwhelm, increase confidence, and expertly position themselves for promotions and new jobs.

- Reflect and assess on your experience to identify your most compelling experience

- Use Jenn’s favourite resume strategy so you can actually generate interviews

- Focus on actions that truly move the needle so you can have a life while you job search

Jenn Walker Wall is a resume writer, career coach and founder of Work Wonders Careers where she helps people land new jobs and thrive at work. She’s also the host of the ReImagining Ambition podcast, where she speaks with mission driven professionals about how their relationship to work and career have changed since the pandemic began. Previously, Jenn has worked at the Sloan School of Management at MIT, Harvard University and MGH, and as a Lecturer of Sociology at Lesley University.

Simplify Your Job Search with Jenn Walker Wall

Brendan is the Founder of Growth Sprints, an incredibly successful SEO consultant to high-growth SaaS companies like Navattic, SparkToro, 

, and AngelList. Oh, and he’s an influential content creator whose work has been in Forbes, and INC.

Brendan has taught thousands of people how to use content marketing and SEO in their business and creative passions. And he’s excited to help you too!

Bring all your questions for the newest Growclass mentor, Brendan Hufford! He can’t wait to share his insights with you.

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Ask Me Anything: Content and SEO with Brendan Hufford

Join us as we spend some time going through the content in the Growth Strategy Playbook and answering all your questions. 

Sarah is the Founder of Growclass and has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Prior to founding Growclass Sarah led growth teams for Tilt (acq by Airbnb) and Wave (acq by H&R Block).

Growth Strategy Mastermind Jam with Sarah Stockdale

With Q4 just around the corner, now is a good time to pause, and reflect on where you are vs. where you want to be.

In this session, we’ll approach goal setting without the hustle culture.

Please come with a great notebook, ready to have your camera on and engage with the crew.

If you think google is after your ad dollars, the internet is pay to play and that your CAC should be high, this session is for you. You will leave with at least 3 actionable tips to do this week to get more qualified traffic to your website and convert (without ads).

Katharine Mckee has been a head of e-commerce for about 16 years. In that time she's seen the same terrible advice come up again and again and watched it tank brands. Since starting consulting, her clients have an average revenue increase of 600% yoy,  better margins, more profits and less stress. She's made over $200MM in incremental revenue for her clients.

How to Make Your Website More Profitable with Katharine Mckee

If you’re looking to cut through the online noise and communicate your value to scale up, this session is for you. We'll go over how to create strong company messaging, get clear on your brand voice, and add details that make your messaging concise, human, and interesting. 

Lucy is the founder of My Write Hand Woman. She specializes in writing personality-packed copy that converts for scaling businesses. She is the writer behind global companies, fast-growth start-ups, world-famous bakeries, 7-figure coaches, and many creative entrepreneurs.

How to Stand Out With Your Messaging with Lucy Bedewi

A short lesson and fireside chat with SEO expert Jess Joyce on tracking your SEO content.

Toronto SEO Consultant (Search Engine Optimization

), & a web developer who’s worked with companies including Mashable, Fast Company, Honda, CIBC, Budweiser, Pfizer and for companies from startups to large agencies, optimizing the web for over 20 years.

Tracking your SEO efforts with Jess Joyce

Join us as Adam Scanlan, Co-Founder of Client Magnet, teaches us how to create high converting Tiktok Ad Campaigns.

Adam Scanlon is the co-founder of Client Magnet, one of Toronto’s top digital ad agencies, and recently launched 

, an AI-powered B2B lead generation software. According to Adam, conversion rate optimization is his obsession and A/B testing is his version of a fun time.

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How to Create High Converting TikTok Ad Campaigns

Join us as Shanelle Mullin, Experimentation and Analysis Lead at Shopify leads us through how to use Conversion Research to drive real results.

Conversion Rate Optimization with Shanelle Mullin

Email marketing can be an incredible way to engage and convert potential customers, orrr annoy people into unsubscribing. 

In this brand new workshop we’ll go through simple tips to transform your marketing emails so your customers will be excited to see your name in their inbox (and you’ll get those sales). 

• We’ll dive into five simple but impactful tricks you can use to write creative and helpful emails that convert.

• We’ll go through tear-ups to rewrite some emails to demonstrate how to fix common mistakes.

• You’ll come away with simple email and subject line templates you can use over and over again in your work.

How to write marketing emails that your customers *actually* love

In this session, you'll learn all about how you can use AI to produce content faster (and make your life just a little bit easier). 

- A quick lesson on how the GPT large language model works and thinks

- Advice on how to improve your prompts to get the best results 

- Different generative AI use cases for content marketers live on 

Plus you'll learn about the different generative AI tools that Hiba's using today (and that you should too!)

How to use AI for Content Marketing with Hiba Amin

Alex Shipillo, VP of Growth Marketing at Clio, joins us for an intimate fireside chat to answer all of your questions about interviewing for growth roles. 

We'll discuss how to prepare for a growth interview, how to best represent your experience, and pitfalls to avoid. 

Come for Alex's incredible growth leadership knowledge, and stay for some real-talk with smart marketing folks.

Interviewing for Growth Roles with Alex Shipillo

Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too).

When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.

Join us as we dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.

🧠 How do language models like ChatGPT actually work?

🚩 What are their limitations and drawbacks?

🛠 What can I use them for in my marketing?

🌱 How can I stay on top of new marketing tech?

How AI is Impacting Marketing with Sarah Stockdale

During this session we’ll review 4 websites and give actionable feedback to improve your conversion and drive more sales from your landing page copy.

To submit your website, please send your website URL to 

There are only 4 spots available and we will be choosing folks on a first come first serve basis. 

If you do not have a website to be reviewed, please join us anyway –– there’s so much to learn from others!

Sarah Stockdale is the Founder of Growclass a universe of practical marketing courses taught by experts, and an incredibly kind community. Sarah has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. 

Coffee and Conversion Copywriting with Sarah Stockdale

A strong professional brand opens doors both internally and externally. 

It's the competitive edge you have to get promoted, be invited to speaking engagements, publish your writing, and build credibility in your organization. 

In this interactive workshop, we'll dig into practical ways you can hone a positive personal brand, and come away with a simple, but powerful action plan to build your brand in 2023.

Sarah Stockdale is the Founder of Growclass a universe of practical marketing courses taught by experts, and an incredibly kind community. She’s also a TEDx speaker, the author of We Need To Talk About This newsletter, and the Host of The Growth Effect podcast.

How to Develop your Personal Brand with Sarah Stockdale

Marianne Bulger is a Partner at True Search, a product-driven executive search firm that helps innovative companies fill mission-critical leadership roles.

With over ten years of experience, Marianne has helped build a world-renowned accelerator, co-founded Canada's largest tech meetup group, operated within early-stage startups, worked as a partner in venture capital, and founded a national talent organization. 

Her goal is to help growing tech companies build stronger teams through talent strategy, network intelligence, better workplace culture, and a creative operator mindset.

Bring all your questions about job searching and negotiations for Marianne!

Ask Me Anything: Job Searching and Negotiations with Marianne Bulger

In this session Kirsti McNabney will spill all the BTS secrets of what you need to know about starting a podcast – from how the heck it even works to what recording tools you need, how to get your first guest and more. 

And she’ll also leave the floor open for anyone to ask questions so you can become confident enough to take the first step!

Kirsti is a marketing strategist and the host of the Thinking About podcast. 

After years of thinking about having her own podcast, she finally started one in 2022. And managed to earn a spot in the top 10% of most globally shared podcasts in the 2022 Spotify Wrapped. With just under 50 episodes in about a year, she has hosted guests like Danielle Robay, Siff Haider, Scout Sobel and more.

Ask Me Anything - How to start a podcast with Kirsti McNabney

This session is for anyone looking for an encouraging permission slip to move on from the job they've fallen out of love with, and it's especially for folks who are yearning to create some space and time off to pause, reset, and redirect their life and career focus. 

Join Gloria Eid, life & leadership coach and self-proclaimed quitting aficionado, to learn why it's okay to quit things -- even good jobs we love -- why we don't, and what to keep in mind if quitting is in your recent future.

1) Explore some themes, scenarios, and patterns at work that can indicate it could be time to quit

2) Discover the four core underlying fears & beliefs that prevent us from moving on

3) Discern your focus, intention, and purpose of your next chapter based on the Energy x Fulfillment Matrix

Why It’s OK to Quit Good Things (And Why We Don’t) w Gloria Eid

In this interactive, practical, and actionable session Mariya Delano will teach you a radically different approach to content creation & planning.

Mariya is the founder of Kalyna Marketing, a content marketing agency for B2B technical brands. She helps clients with content marketing strategy, tactics, and execution.

We won't talk about keyword research, publishing calendars, or typical methods for crafting content strategies and briefs in this session.

Instead, we will start with the human psychology at the root of all good marketing: who do you want to engage with the pieces you're creating, and why should they care?

1. Audit content by digging deeper than word counts, pillars, or funnel stages.

2. Ask better questions to systematically develop a unique and compelling point of view.

3. Plan and research content campaigns by embracing approaches that your competitors are too afraid to try.

“So what?”: How to Create Better Content & Improve Your Marketing With One Question

Have you ever dreamt of creating your own online course but aren’t quite sure where to start?

It's time to stop seeing people with less experience, getting paid for something you could teach in your sleep.

Gwen helps in-demand professionals, digital creators, and best-selling authors turn their knowledge into online courses. With over a decade of experience, Gwen has created 80+ courses, acquired +1m students and invested  +10,000 hours  in the industry!

You’ll leave this session with clarity on how to create the first version of your online course and the next micro action you can take to make progress.

How to Create and Sell Your Online Course with Gwen Aussem

During this session Mohammed will equip you with actionable tools and insights to help you feel more confident about managing your freelance finances.

Mohammed is the CEO and Co-founder of Benji— an expense tracker for freelancers. Aside from having worked at two of Canada's Big Five banks and an accounting software startup, he is genuinely interested in personal finances and learning about how more people can achieve their definition of "financial freedom."

In addition to the recording, you’ll leave this workshop with a cash flow spreadsheet, an expense tracking spreadsheet, and a PDF with key points covered in the talk.

Conquer Your Freelance Finances with Mohammed Asaduallah

You can attend this session as an editor (someone giving feedback) or as a submitter (someone receiving feedback).

 or DM me on Slack  to submit a website for this session. 

On the call we’ll share our screen and ask you to provide some context about your product/ service before we open the floor up for feedback.

Copywriting Tear Ups with Sarah Stockdale

In this interactive session Twanna Toliver will show you how to turn your day job into your side hustle and make them your first client!

Twanna is a Business Strategist and Founder of 

. She is dedicated to providing ambitious women currently in corporate careers monetize their gifts and turn their expertise into profitable businesses.

We’ll go over how to take inventory of your gifts and talents to think like an entrepreneur.

- Solve business challenges through personal healing (doing business from wisdom not wounds)

Nothing is Wasted: Leverage your skills to go from employee to entrepreneur mindset

We're so excited to welcome Rand Fishkin to join the Growclass community for a Fireside Chat on 

How to use audience research to find and convert more of your people

, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, 

. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author 

. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.

Growclass Presents: A Fireside Chat with Rand Fishkin

Have you ever felt like you’re working for free on a never-ending project with a client who is losing trust and patience with you by the day?

If client work is becoming frustrating, it could be that you aren't setting and enforcing expectations well. Arianne has spent nearly two decades honing her process to set decisive boundaries with clients that they feel great about.

In this session, she’ll share exactly how to take control of any kind of project with any type of personality and cut down on surprises.

How to Set Expectations With Clients to Avoid Scope Creep with Arianne Foulks

No one is born a good writer. It’s a muscle you have to build over years of practice. This may seem like a daunting task, but it’s all part of the process.

Whether you have to write for work, you want to script a podcast, or start a newsletter— this workshop will give you clear takeaways to improve your writing voice.

How to Find Your Writing Voice with Sarah Stockdale

This session is a time block for us to work together on Zoom. Silent ‘work with me’ coworker style.

We take 5 minutes at the beginning to say what we're working on, and we check in for the last 5 minutes. With 50 minutes of heads down silent working time.

Co-working session

A strong professional brand opens doors both internally and externally. 

How to Develop Your Personal Brand with Sarah Stockdale

In this 45-minute session, Nodira will guide you through her well-tested framework for weekly planning that you can put into practice right away. She’ll help you get organized, get inspired, and set yourself up for an amazing week ahead.

Refocus & Recharge: A Weekly Planning Workshop with Nodira Khoussainova

When life gets busy we often forget to take care of ourselves. 

Sleep goes out the window, water intake is replaced by caffeine and nutritious meals come in the form of take out containers. We get it, we’ve all been there. But there is a better way.

You’re invited to a workshop that will help you prioritize yourself, your wellness, your mental health when life gets hectic. 

Prioritize Yourself in the Midst of Chaos with Chloe Wilde

The Growclass Get Sh*t Done in 2023 challenge is 14 days of micro-challenges for entrepreneurs, freelancers, and side hustlers to help you learn from 2022, to set real growth goals, create your 90-day plan, and keep you on track to build a business that feels good in 2023. 

In this session, we'll work through a group reflection activity to dig into learnings from 2022. 

What learnings do you need to carry through into 2023?

In this session, we'll dig into setting goals and targets for 2023. You'll be guided through an intentional goal-setting activity that will go beyond revenue targets and will dig into how you want your business to function and feel in 2023.

In this session, you'll take everything we've learned from the first two sessions to build your 90-day plan. This will include structures you need to put in place for your business to function better in 2023, revenue targets, and a loose growth channel plan that can be easily adapted as you work through Q1. 

Make sh*t happen in 2023 | 14 Day Challenge

Join us for a primer on how to construct and tell great stories.

From the copy you write to getting up on that (Zoom) stage and giving a talk, to crafting that podcast script— the best marketers are master storytellers.

Jeff Gadway, the Co-Founder of Galvanize will join us to walk us through how to do it really well.

You'll leave this workshop feeling confident to write that talk, script your podcast, or tell your brand story.

Storytelling Workshop with Jeff Gadway 

Is your email marketing strategy ready to roll for December?

Set yourself up to achieve your marketing goals for Q4 with emails that your customers like getting, don’t feel spammy, and actually convert.

There is a psychology behind it. There are templates. There are secrets. Sarah will spill the tea and help you revamp some of your most important sales emails.

You’ll learn 3 key tips to help you write more personal, convincing, and effective marketing emails that won't end up in the trash.

How to write emails that convert 

Carving out some time to spend with our chosen family. Thank you for making Growclass and Gather feel 

Growclass Alumni Reunion

In this workshop we’ll dive into practical ways you can clarify your offer, resolve objections, and infuse personality and humanity into your copy. You’ll leave with templates and exercises to make getting started feel so much easier. 

How to Write Copy that Converts with Sarah Stockdale

In this session we welcome Certified Life & Career Coach Gloria Eid.

Gloria serves as a guide for emotionally intelligent humans who have big dreams, fierce hearts, and creative minds. She's trained in Applied Depths coaching, and has extensive experience building inclusive communities and high-performing teams.

Gloria leads monthly group coaching sessions for the Growclass community where she helps folks navigate the pains of growth using conscious leadership, kind communication, and transformational self-mastery. Her goal is to help you fulfil your life's work in your own way, on your own terms, and by your own rules.

During this workshop she’ll be guiding you through some strategies to use to quiet your inner critic, and help you navigate building more confidence as you acquire new skills through Growclass.

Inner Critic Workshop with Gloria Eid 

Black Friday/ Cyber Monday Tear up session 

Creating videos has never been more important for your content marketing strategy, but with the growing list of video platforms like TikTok, Instagram Reels and YouTube demanding your time and attention, your stage fright is on overload. 

Join us for a session with Desiree Martinez as she breaks down how any business can find and utilize video trends and search-driven video content to connect with your target demographic, solve problems, and get you leads.

Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. 

, she helps build economic impact and equality for the female creator economy with community, education & resources.

How to Implement a Video Marketing Strategy with Desiree Martinez

How we interact in the day-to-day is a reflection of internal biases, motivators, beliefs, and values that create our behaviour. 

As leaders, we often quiet these internal elements and interact with our teams according to best practices. While we can put up a facade when leading our teams, this approach is not sustainable. 

To be effective empathy-based leaders, we must unpack the different dimensions of what makes us a leader and develop each from the inside out. 

 (Attributes, Behaviours and Skills) with Author and Founder, 

Ciara is a New York City-based Author on Leadership, Startup Advisor, Entre-Leader Business Consultant, a multi-disciplinary Founder, an Award- Winning Strategist, and an International Speaker. A disciple of “Start With Why”, her purpose is to guide others through transformative thinking as they build businesses, teams, and personal purpose that inspire change. 

, we’ll explore the belief that effective leadership is more than learning how to successfully resolve conflict, delegate, organize or communicate. 

- The three layers of a leader: Attributes, Behaviours and Skills

- How to identify key elements within each layer that impact leadership