From Google to ChatGPT: How AI Is Changing Commerce with AIO

​Forget Google rankings… SEO was built for search. AIO is built for how people actually discover products today.

​Join Ground’s Co-CEO Kat Garcia for a live session breaking down one of the biggest unlocks in modern brand building: AIO strategy.

​You’ve probably heard the term AIO floating around, but what does it actually mean, and why are the smartest brands leaning into it right now?

​AIO stands for Artificial Intelligence Optimization, the next evolution of SEO.

​In short, AIO is how your brand shows up in the places that matter most in 2025. That includes ChatGPT prompts, TikTok scrolls, marketplace bundles, and more. When done right, AIO helps brands get discovered more often, grow more profitably, and personalize their strategy based on how and where customers are engaging.

​This isn’t just for performance marketers. It’s for any brand builder who wants to grow with precision, not guesswork.

​What You’ll Learn:

• ​What AIO actually means and how it’s changing brand growth

• ​How search, discovery, and recommendation behavior are evolving in 2025

• ​How leading brands are using AIO signals to get surfaced more often

• ​How AI tools like ChatGPT determine what brands to recommend

• ​Simple ways to start building an AIO strategy today, even with a lean team

​What to Expect:

• ​A clear and practical breakdown of AIO fundamentals

• ​Real examples of how top brands are getting recommended by AI tools

• ​A straightforward framework for building your own AIO strategy

• ​Time for Q&A and real conversation with other operators

​Who This Is For:
Brand marketers, growth leaders, founders, and operators in beauty, wellness, fashion, and consumer who want to sharpen their strategic edge with AI.

​Speaker:
Kat Garcia, Co-CEO & Founder of Ground
Growth strategist and operator behind some of the fastest-scaling DTC brands