Ground Floor Webinar: How to Build a Winning GEO Strategy with AI

​Join Ground's Co-CEO Kat Garcia for a live session breaking down one of the biggest unlocks in modern brand building: GEO strategy.

​You’ve probably heard the term GEO, but what does it really mean and why are the smartest brands investing in it now?

​GEO = Generative Engine Optimization, the new era of SEO.

​In short, GEO is how you discover where your best customers are coming from and how to double down on those markets. When done right, GEO strategy helps brands move faster, grow more profitably, and personalize their messaging based on what’s working where.

​This is not just for performance marketers. It’s for any brand builder who wants to grow with precision, not guesswork.

​What You’ll Learn:

• ​What GEO strategy actually means and why it matters

• ​How discovery and search behavior is changing in 2025

• ​How leading brands are using GEO data to scale smarter

• ​The role of AI in surfacing high-value markets and reducing wasted spend

• ​Simple ways to start building a GEO strategy today even with a lean team

​What to Expect:

• ​A practical breakdown of GEO fundamentals

• ​Real examples of how top brands are thinking about location-based strategy

• ​A clear framework for building your own GEO approach

• ​Time for Q&A and conversation with other community members

​Who This Is For:
Brand marketers, growth leaders, founders, and operators in beauty, wellness, fashion, and consumer who want to sharpen their strategic edge with AI.

​Speaker:
Kat Garcia, Co-CEO & Founder of Ground
Growth strategist and operator behind some of the fastest-scaling DTC brands