Desirable, Feasible, Viable: Design Your Idea Like a Business, Not a Fantasy

​About the Event

​Great ideas aren’t enough — they need to survive reality.

​In this session, we’ll break down the Desirability–Feasibility–Viability (DFV) framework and show you how to use it to pressure-test your venture like a real business. You’ll walk through real-world examples and learn how to evaluate your idea from three critical angles:

• ​Do people actually want this?

• ​Can we realistically build and deliver it?

• ​Will it generate enough value to be worth it?

​It’s a fast, practical way to move beyond the pitch and into something that can actually work.

​What You’ll Learn:

​📌 The 3 lenses of DFV — and why all three matter from day one

​🛠️ How to spot weak links in your idea before you waste time or money

​📊 Tools to evaluate your concept like an investor or operator

​🔁 How to iterate your idea to make it more robust and testable

​Why It Matters

​Too many founders build ideas that sound great but fall apart under pressure. This session helps you step back and look at your idea like a lean builder: with clarity, realism, and a plan to test what matters most.

​You’ll leave with sharper insight into where your idea stands — and what to do next to make it stronger.

​Led by: Alison Taylor

​Short Bio

​Alison is the founder of Augur, a business design studio that helps early-stage and mission-driven startups turn raw ideas into focused, workable models. She cuts through the noise to help founders clarify their value, simplify operations, and grow with purpose — all without losing momentum. Her approach is lean, honest, and built for action.