The Vertical Growth Playbook: 5 Proven Steps to Build a Scalable Marketing Machine

​Your go-to-market motion can make or break your startup as it scales. Efficient growth is the name of the game, but the challenges change as your company gets bigger. What got you here, won’t get you there.

​Shawn McKee, CMO and marketing advisor, has led vertical SaaS marketing organizations through growth phases from $1M to $150M, and shares some of his experience on what works – and what doesn’t – as you scale your vertical software company. He will outline a step-by-step guide for setting your marketing strategy, building an engine that will scale with your business, and tactical real-world examples that work – no matter your size.

​Here's what you'll walk away with:

​·      An understanding of why you must focus to go fast

​·      The key stages of the growth cycle and the metrics that matter

​·      The 5 steps to build your own vertical growth playbook