​What makes a hotel concept truly work? And why do so many fail?

​In this webinar, Youri Sawerschel (Founder of Creative Supply) distils over 10 years of hospitality branding experience into 10 practical lessons every hotelier, developer, or operator should know.

​From aligning design, operations, and marketing to avoiding costly pitfalls, you’ll get a behind-the-scenes look at how successful concepts are built. Multiple real-life examples, drawn from Creative Supply’s extensive hotel branding work, bring these lessons to life.

​What you’ll gain:

• ​A proven framework to create winning hotel concepts

• ​10 tips from 10+ years of branding work

• ​Live Q&A to tackle your specific challenges

​Who Should Attend

• ​Hotel owners and developers

• ​Hotel GMs and CMOs

• ​Interior designers

​Speaker

​Youri Sawerschel is the Founder of Creative Supply, a branding and experience design agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a visiting lecturer at HEC Paris, ESSEC Business School in Paris, at EHL Hospitality Business School and at EPFL. Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from the Ecole hôtelière de Lausanne (where he also co-founded the Young Hoteliers Summit).