Branding Beyond Boundaries
Immersion is the highest form of brand experience. The user’s senses, not just mind, engage with the brand in many dimensions at once - as sports and events venues are learning, and as retail is catching up.
So, how do virtual spaces, including metaverses and other digital spatial environments, expand the opportunity of immersive branding? And how do digital environments link back to the real world to create a seamless experience?
This event, led by world-experts in immersive branding, marketing, design tech, and tech strategy, explores these issues from the creative and analytical to the practical and commercial.
Everyone in branding and marketing, digital creators and technologists, and leaders from brands who want to update their profile for today, are welcome to listen, learn and participate.
Treasury will present its work on digital spatial assets and tools for creators and builders of digital spatial assets. After the event, Treasury will enable participants with ongoing learning content and networking opportunities.
**Please Note the event will not be livestreamed but it will be recorded. If you cannot make it in person please sign-up for our newsletter or follow us on LinkedIn to be the first to know when the recording is live.
Kenny Lauer
Chief Strategy Officer & Head of Experience, Relic Tickets
Former Head of Marketing and Digital, Golden State Warriors
Kenny Lauer is an experience creator at heart. Regardless of how much technology changes, understanding human behavior and motivation will always lead to the right experiences that drive the identified behavior. He is responsible for strategy and experience for Relic Tickets; which, at it's core, is a next generation ticketing company built with web3 (NFT and Blockchain) technology. Prior, Kenny was a Partner in a deep tech Venture Capital firm, led experience at an AI company for digital personas, and led the Marketing & Digital at the Golden State Warriors for four seasons. Kenny is an active member of the Emmy Awards and an Advisory Board Member to the SXSW Interactive Festival.
Gregg Katano
Co-Vice Chair, Producers Guild of America New Media Council
Executive Producer, MetaCities
Partner, HOLOGATE
Gregg Katano is a media entrepreneur, business strategist, marketer, educator, and operations management executive with over 20 years of extensive experience in media, entertainment, emerging technologies, and live events. He is Co-Vice Chair of the Producers Guild of America ‘New Media Council’; Executive Producer of MetaCities, which provides Metaverse-related production solutions and strategy advisement; Partner, at HOLOGATE, the world’s most successful immersive media company for location-based entertainment (16,000,000+ players to-date across 42 countries worldwide); Advisory Member, SXSW ‘Pitch’ and National Active Member of the Academy of Television Arts & Sciences, Emerging Media Programming Peer Group.
Prior to XR, Gregg was a leading visual effects studio owner/executive producer and one of the earliest adopters and producers of stereoscopic 3D in the early 2000s and Producer of the world’s very first high-definition 3D television broadcast; NBC’s ‘Medium.’
Mickey McManus
Senior Advisor & Executive Coach, The Boston Consulting Group
Mickey McManus is a pioneer in the field of strategy, innovation, pervasive computing, human-centered design and education. He holds 12 patents in the areas of connected products, vehicles, and services. He is a leadership coach to high-potential executives, a senior advisor at BCG, and research fellow emeritus at Autodesk. Mickey co-authored Trillions: Thriving in the Emerging Information Ecology (Wiley 2012). The book is a field guide to the future, where computing will cease to be confined to any particular "box," but instead be freely accessible in the ambient environment.
John Manoochehri
Founder & CEO, Treasury
Architect and experienced in both computational design and sustainability, John has founded companies in the space of design, data, technology and sustainability. He founded Treasury in 2021 to focus on making the digital environments of today and tomorrow resources for sustainability and human development.
Agenda:
5pm – Doors open, drinks available.
5:30pm – Panel Discussion: Branding Beyond Boundaries
7pm – Session ends.
After the event, attendees are welcome to continue the conversation with drinks on the Treasury terrace overlooking the city.
