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Strategic Design framework to navigate complex ecosystems

Hosted by Kevin Richard & 3 others
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About Event

Join us for this webinar on the beta version of a new framework to navigate complex environments.

The framework uses metaphors which interconnect and help draw a map of realities & possibilities, and highlight relationships to foster new narratives.

This is a tool to help organisations do either diagnosis or prospective work about a current situation and/or a potential challenge/problem. The aim is to enable organisations to find direction, develop a portfolio of strategies, or simply make better decisions.

It is built around 4 main concepts:

  1. Oceans – The type of environment(s) the organisation is navigating in (eg. market);

  2. Archetypes – The type of organisational behaviours and related heuristics;

  3. Landscape – The type of contextual structures that exist within/around the organisation and provide capabilities and constraints;

  4. Monsters – The type of challenges and obstacles.

Expected outcomes:

  • better understand a current situation;

  • better understand a potential challenge/problem;

  • figure out a direction;

  • create strategies;

  • make better decisions.

A hands-on webinar format

This webinar is made of three parts:

  1. Talk: a presentation of the structure of the framework and how to use it in your practice;

  2. Workshop: hands-on time with the framework;

  3. Q&A: ask your questions to the creators of the framework and share your feedback.

The speakers and creators of the framework

This event is hosted by Swiss Designer, Kevin Richard with the lovely participation of Daiana Zavate and Krasi Bozhinkova as co-hosts. Daniele Catalanotto will introduce the Swiss Service Design Network Chapter.

About Kevin Richard
Founder of the Design & Critical Thinking community and Customer Experience Manager in the Swiss Health Insurance industry.

About Daiana Zavate
Design Lead at Owtcome, Netherlands.

About Krasi Bozhinkova
Strategic Designer at Owtcome, Netherlands.

Partner organisations

This event is made possible through the collaboration of members from multiple design and innovation communities around the world: 

  1. Swiss Service Design Network (SDN) Chapter

  2. Owtcome

  3. Design & Critical Thinking