

Is Reddit the Secret Weapon for AEO and SEO Everyone’s Missing? (With Ross Simmonds)
Are you sleeping on Reddit? Learn why Ross Simmonds is all in.
Reddit isn’t just a social platform anymore. It’s quietly dominating search results and shaping what real authority looks like.
Ross Simmonds is the CEO of Foundation and Distribution.ai, recognized for his data-driven approach to content, distribution, and building authority in emerging digital channels.
Join us for a deep dive into the new rules of SEO, AEO, and content distribution where Reddit is the unexpected kingmaker and AI workflows unlock real scale.
If you’re still treating Reddit as an afterthought in your SEO and AEO strategy, you’re missing out on a surge in organic visibility, new ways to capture SERP real estate, and the playbook for authentic brand engagement.
💡 What You’ll Learn:
• Why Reddit’s search footprint is exploding—and how brands can capitalize on the shift
• How to build real credibility on Reddit (without falling into the “Reddit spam” trap)
• AI-powered Reddit workflows: Tracking mentions, surfacing high-value threads, and scaling authentic responses
• Spotting and closing keyword gaps: Where Reddit is outranking you, and what to do about it
• The future of distribution: Turning community insights into a multi-channel content engine
Who Is This For?
📈 SEO & Content Leaders – Uncover new growth levers and future-proof your search strategy
🧠 Growth & Marketing Teams – Integrate Reddit and AI workflows to maximize reach and brand impact
🤝 Agencies & Consultants – Get actionable frameworks to advise clients on community-driven SEO
🏗️ Brand & Community Managers – Learn how to build trust and engagement where it matters most