💡 Product Circle ╠Chat - Pricing the Forgotten P with David Scribner
​Welcome to 💡 Product Circle ╠Chat on 🕕 Wednesday 13 August 2025 at 6pm (AEST)
​​Topic: Pricing the Forgotten P
​​Product managers talk about product, place, and promotion, but hardly ever about pricing.
​Yet pricing is one of the most powerful levers for product success, profit, and customer perception.Â
​So why does it keep getting overlooked?
​In this 💡Product Circle╠Chat, we are joined by a legend in Product, Marketing and Pricing with former Virgin Mobile CEO, David Scribner. David is one of Australia’s most experienced product and marketing leaders, who has held leadership roles at Nestle, Telstra, AGL, Virgin, SAP, Virgin and currently is the co-founder of (fv)advisory, a strategic growth consultancy
In this 🔥 session, we’ll unpack:
​Why pricing is the forgotten P and how to bring it back into your product toolbox
​Lessons from Telco: how subscription pricing, bundling, and price anchoring got started
​How to make your product easy to understand but hard to compare
​What product teams often miss when they ignore the commercial model
​Whether you’re building SaaS, marketplaces, consumer tech, physical products or even AI-powered products, this session will shift how you think about pricing and product value.
​About David Scribner
​David Scribner is one of Australia’s most seasoned Chief Customer Officers, with a career spanning Nestle, Telstra, AGL, SAP, and Virgin Mobile where he served as CEO. A master of commercial strategy and customer insight, David brings deep experience leading iconic brands through product, pricing, and brand transformations.
​He’s worked across the full spectrum of customer experience and has a proven track record of aligning senior teams to deliver real impact. David also served as a board member of the AANA and as Chair of Ad Standards, helping shape the broader marketing and advertising landscape in Australia.
​Now an advisor and speaker, David shares hard-won lessons from decades at the intersection of business strategy, product, and pricing with a gift for making the complex refreshingly clear.
​
Zoom Link: See invite
​✨Attend and WIN ✨
​You know we always have something special to giveaway at every chat. This one is no different!
✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for David
✨Refer a Friend✨
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✨Huge Speakers Booked✨
​We have great global product speakers booked every second week in 2025!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
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Irene Liakos
​Product
irene@phronesisadvisory.com
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