​Becoming a Thought Leader: Building Your Personal Brand and Audience

​In this interactive session, creative entrepreneur Lucy Werner will guide you through the essential steps to becoming a thought leader as a generalist.

​You’ll learn how to leverage your diverse expertise to build a dedicated audience, identify your unique value proposition, create compelling content, and engage effectively with your followers.

​Whether you’re looking to advance your career or build a powerful personal brand, this session will provide practical tips and tangible strategies to help you stand out, grow your influence, and make a significant impact as a generalist.

• ​A clear understanding of what thought leadership is and why it’s important.

• ​Techniques to identify and define your unique position.

• ​Strategies for leveraging your expertise to build and grow an audience.

• ​Tips for creating and sharing valuable content consistently.

• ​Insights into engaging your audience through social media and newsletters.

• ​Guidance on building and maintaining a strong personal brand.

​About Lucy

​Lucy Werner is a creative entrepreneur and the author of a "Top 50 business newsletter on Substack".

​With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.

​She’s the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch. She is a Domestika Instructor and Adobe Express Global Ambassador.